Collaboration with FeliCa Networks will provide NPD’s service with receipt-level buyer behavior
NEW YORK, TOKYO, January 29, 2020 – Global information provider, The NPD Group, today announced it has entered into a definitive agreement with FeliCa Networks, Inc. (FeliCa Networks). With FeliCa Networks’ receipt tracking solutions, NPD will launch its enhanced Foodservice Receipt Tracking service in Japan.
Collaboration with FeliCa Networks will give NPD access to receipt-level information on an on-going basis. It complements NPD’s CREST®, providing NPD clients with the ability to view insights into consumer behavior.
CREST, NPD's global flagship information service for the foodservice industry, daily analyzes consumer visits to domestic restaurants and ready-to-eat outlets. CREST is the leading source for trends, performance indicators, and market sizing, and insights that span the entire supply chain, from manufacturers to distributors to operators.
“We are excited to announce our collaboration with FeliCa Networks,” said Stanley Kee, Managing Director, APAC, The NPD Group. “The integration of FeliCa Networks’ receipt tracking capabilities will help clients in the Foodservice Industry attain Insights into consumer behavior never before seen. CREST is the gold standard for capturing the total foodservice market, for market sizing, market share tracking, understanding visit details, reason for visit and visit satisfaction. Using receipt data, we can look at a group’s behavior over time, and help our clients to better address the competitive landscape.”