The NPD Group Presents Eighth Annual U.S. Toy Industry Performance Awards at New York Toy Fair

New York, NY, February 22, 2020 The NPD Group, a leading global information company, today announced the winners of this year’s Toy Industry Awards, which were shared with the recipients at New York Toy Fair. The awards were given to the manufacturers of the top-selling property and toy of 2019 in the United States, the top-selling toys by supercategory, as well as the top global* toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.


Global Top Toy Manufacturer of the Year


Global Top Toy Property of the Year

Property Manufacturer
L.O.L. Surprise! MGA Entertainment


Global Top Selling Toy of the Year (Tie)

Item Manufacturer
L.O.L. Surprise! Hair Goals Assortment
L.O.L. Surprise! Dolls Assortment
MGA Entertainment
MGA Entertainment


U.S. Top Property of the Year

Property Manufacturer
L.O.L. Surprise! MGA Entertainment

U.S. Top Selling Toy of the Year

Item Description Manufacturer
L.O.L. Surprise! Doll Assortment MGA Entertainment

U.S. Top Selling Toy by Supercategory

Supercategory Item Description Manufacturer
Action Figures & Accessories Beyblade Burst Slingshot Starter Pack Assortment Hasbro
Arts & Crafts Play-Doh Single Tub Hasbro
Building Sets First Builders Big Building Bag 80 Piece Mattel
Dolls L.O.L. Surprise! Doll Assortment MGA Entertainment
Explorative & Other Toys Ryan's World Giant Mystery Egg Bonkers Toys
Games/Puzzles UNO Card Game Assortment Mattel
Infant/Toddler/Preschool Toys Laugh & Learn Smart Stages Puppy & Sis Assortment Mattel
Outdoor & Sports Toys NERF Fortnite AR-L Elite Dart Blaster Hasbro
Plush Beanie Boos Regular Assortment TY
Vehicles Hot Wheels Singles 1:64 Assortment Mattel
Youth Electronics Kidizoom Smartwatch DX Assortment VTech


“These awards celebrate the companies that have set the standard for innovation and creativity

in a highly competitive and challenging landscape over the past year,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “Congratulations to all award winners. We wish you continued success in 2020.”


Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2019

*Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil and Australia

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