NPD Presents 8th Annual Home Industry Performance Awards During the IHA’s Connect SPRING Virtual Event

Port Washington, NY, March 19, 2020 – The NPD Group’s home division presented its eighth annual industry performance awards virtually during the International Home + Housewares Association’s virtual Connect SPRING event on Thursday, March 18, 2021. Awards were presented to small appliance and housewares (non-electrics) brands with the largest increase in U.S. dollar share among key categories in 2020, compared to 2019, according to NPD’s Retail Tracking Service. This year, awards were also given to leaders in the small appliance and housewares industry segments, recognizing brands with the largest dollar share increase in Canada and Mexico.

“2020 was a year of unprecedented change all over the world, which led to unexpected challenges and opportunities across the home industry,” said Lora Morsovillo, president of NPD’s U.S. Home practice. “Our industry rose to new levels of growth in both sales and consumer appreciation, putting this year’s winners in a group of their own. We are excited to recognize those who led the industry and helped the consumer through this unique year.”

NPD 2021 Home Industry Performance Awards

U.S. Brand/Manufacturer Category Award Winners for Top Increase in Market Share

Category Segment Brand/Manufacturer Winners
Cook & Heat Appliances Ninja (SharkNinja Operating LLC)
Electric Food Prep Ninja (SharkNinja Operating LLC)
Coffee & Beverage Appliances SodaStream (SodaStream Inc.)
Floor Care Appliances Bissell (Bissell Home Care Inc.)
Oral Care Waterpik (Water Pik Inc.)
Hair Styling Revlon (Helen of Troy Limited)
Grooming Manscaped (Manscaped)
Self-Care Sharper Image (ThreeSixty Group)
Home Comfort Midea (Midea Group)
Bakeware & Cookware Gotham Steel (E. Mishan & Sons Inc.)
Food Storage OXO (Helen of Troy Limited)
Non-Electric Food Prep KitchenAid (Lifetime Brands Inc.)
Portable Beverageware Simple Modern (Simple Modern)
Tabletop Ember (Ember Technologies Inc.)

Source: The NPD Group / Retail Tracking Service, U.S. Dollar Sales, 52 weeks ending January 2, 2021 vs. prior period  

U.S., Canada & Mexico Brand/Manufacturer Industry Award Winners for Top Increase in Market Share

Industry Segment Brand/Manufacturer Winners
U.S. Kitchen Electrics Ninja (SharkNinja Operating LLC)
Canada Kitchen Electrics* Ninja (SharkNinja Operating LLC)
Mexico Kitchen Electrics** Oster (Newell Brands Inc.)
U.S. Home Environment Bissell (Bissell Home Care Inc.)
Canada Home Environment* Bissell (Bissell Canada Corporation)
Mexico Home Environment** Dyson (Dyson Technology Mexico)
U.S. Personal Care Revlon (Helen of Troy Limited)
Canada Personal Care* Wahl (Wahl Canada)
U.S. Housewares Good Cook (Bradshaw Home Inc.)
Canada Housewares* Bernardin (Newell Brands Inc.)

Source: The NPD Group / Retail Tracking Service, U.S. Dollar Sales, 52 weeks ending January 2, 2021 vs. prior period
*Source: The NPD Group / Retail Tracking Service, Canada Dollar Sales, 12 months ending December 2020 vs. prior period
**Source: The NPD Group / Mexico Home Retail Tracking Service, Peso Sales, 12 months ending December 2020 vs. prior period


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Janine Marshall
516-625-2356
janine.marshall@npd.com

The NPD Group, Inc.
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Port Washington, NY 11050

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