The NPD Group Presents Ninth Annual Toy Industry Performance Awards for The Americas

New York, NY, January 27, 2021 The NPD Group, a leading global information company, today announced the winners of the 2020 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in Mexico of the top-gaining * toy properties; and to manufacturers in the United States, Canada, and Brazil, of the top-selling property and toy, the top-selling toys by supercategory, as well as the top global** toy manufacturer, global top toy property, and global top selling toy, according to NPD’s Retail Tracking Service.

Mexico Top Gaining Toy Property of the Year

Property Manufacturer
Barbie Mattel


Mexico Top-Gaining Toy Property by Supercategory

Supercategory Property Manufacturer
Action Figures & Accessories Star Wars Disney
Arts & Crafts LEGO Art The LEGO Group
Building Sets LEGO Super Mario Brothers The LEGO Group
Dolls Barbie Mattel
Explorative & Other Toys Playmobil: Back to the Future Playmobil
Games/Puzzles UNO Mattel
Infant/Toddler/Preschool Toys Melissa & Doug Melissa & Doug
Outdoor & Sports Toys Nerf Fortnite Hasbro
Plush Star Wars Hasbro
Vehicles Hot Wheels Mattel
Youth Electronics Minions Mattel

U.S. Top Toy Property of the Year

Property Manufacturer
L.O.L. Surprise! MGA Entertainment

U.S. Top-Selling Toy of the Year

Item Description Manufacturer
Barbie Dreamhouse Mattel

U.S. Top-Selling Toy by Supercategory

Supercategory Item Description Manufacturer
Action Figures & Accessories Beyblade Hypersphere Starter Pack Assortment Hasbro
Arts & Crafts Kinetic Sand Sandisfying Set Spin Master
Building Sets Super Mario Brothers Adventures Starter Course The LEGO Group
Dolls Barbie Dreamhouse Mattel
Explorative & Other Toys 5 Surprise Mini Brands Mystery Pack Zuru
Games/Puzzles UNO Card Game Assortment Mattel
Infant/Toddler/Preschool Toys Laugh & Learn Smart Stages Puppy & Sis Assortment Mattel
Outdoor & Sports Toys Bunch O Balloons 3-Pack Zuru
Plush Star Wars The Mandalorian The Child Vinyl Head Plush 11" Mattel
Vehicles Hot Wheels Singles 1:64 Assortment Mattel
Youth Electronics Kidizoom Smartwatch VTech

Canada Top Toy Property of the Year

Property Manufacturer
L.O.L. Surprise! MGA Entertainment

Canada Top-Selling Toy of the Year

Item Description Manufacturer
L.O.L. Surprise! O.M.G. Doll Assortment MGA Entertainment

Canada Top-Selling Toy by Supercategory

Supercategory Item Description Manufacturer
Action Figures & Accessories Beyblade Hypersphere Starter Pack Assortment Hasbro
Arts & Crafts Scribble Scrubbie Pet Set Crayola
Building Sets Super Mario Brothers Adventures Starter Course The LEGO Group
Dolls L.O.L. Surprise! O.M.G. Doll Assortment MGA Entertainment
Explorative & Other Toys 5 Surprise Mini Brands Mystery Pack Zuru
Games/Puzzles Jenga Classic Hasbro
Infant/Toddler/Preschool Toys Paw Patrol Dino Rescue Paw Dino Patroller Spin Master
Outdoor & Sports Toys Spikeball Combo Meal Set Spikeball
Plush Star Wars The Mandalorian The Child Animatronic Edition Plush 25 Cm Hasbro
Vehicles Hot Wheels Singles 1:64 Assortment Mattel
Youth Electronics Hatchimals Pixies Crystal Flyers Magical Flying Pixie Toy Assortment Spin Master


Brazil Top Toy Property of the Year

Property Manufacturer
Barbie Mattel

Brazil Top-Selling Toy of the Year

Item Description Manufacturer
Hot Wheels Singles 1:64 Assortment Mattel

Brazil Top-Selling Toy by Supercategory

Supercategory Item Description Manufacturer
Action Figures & Accessories Avengers Olympus Project Asst 9.5" Hasbro
Arts & Crafts Play-Doh Drill and Fill Playset Hasbro
Building Sets First Builders Big Building Bag Mattel
Dolls Barbie Color Reveal Doll with 7 Surprises Assortment Mattel
Explorative & Other Toys Ecao Slime Assort DTC
Games/Puzzles Banco Imobiliario Estrela
Infant/Toddler/Preschool Toys Luccas Neto Gi Neto Doll with 14 Phrases 27 cm Novabrink
Outdoor & Sports Toys Quad Bike and Pedal Spider Assortment Maral
Plush Paw Patrol Plush 15 cm Assortment Sunny
Vehicles Hot Wheels Singles 1:64 Assortment Mattel
Youth Electronics Spider-Man Walkie Talkie      Candide

Global Top Toy Manufacturer of the Year

Manufacturer
The LEGO Group

Global Top Toy Property of the Year

Property Manufacturer
Barbie Mattel 

Global Top Selling Toy of the Year

Item Manufacturer
Hot Wheels Singles 1/64 Assortment Mattel


“All companies should be commended for how well they have performed throughout the challenging times brought about by the pandemic,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “I would like to congratulate the winners and wish you continued success in 2021.”

Source: The NPD Group/ Retail Tracking Service, U.S. Dollar Sales, January-December 2020
* Properties with the largest increases in value sales
**Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Russia, Mexico, Brazil, and Australia


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David Riley
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david.riley@npd.com

The NPD Group, Inc.
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