A Beauty-Full Holiday
It’s the Little Things – This holiday will see opening price point items making an unexpected, but potentially significant impact on the shopping season. As potential stocking stuffers, the little things - eyeliners, facial skincare masks, fragrance minis, etc. – will offer the great variety consumers crave, but at an affordable price, and will ultimately help drive holiday sales.
Tis the Season for Makeup - Makeup leads overall prestige beauty, with dollar sales up almost 10 percent from last year, and will continue to thrive throughout the holiday season. While the face segment remains positive, eye, and lip segments are the primary drivers, and consumers will continue to look for color and definition from these products.
Scents Ascend – Fragrance is always a top category during the holidays, and after years of lackluster results, the market is finally growing well. Fragrance has been reported as the fifth most-popular purchase of the season, and with more women’s fragrances available this year, the outlook is expected to remain positive.
Skincare Slows – For the first time in a decade overall category performance is below that of fragrances. While sales from indie and premium priced brands are robust, it can't overcome the softness in top sub segments like facial moisturizers, age specialists, and gifts. Capitalizing on the smaller subcategories that are growing will help keep skincare afloat this season.
“The smaller items that don’t generally get the big headlines, will have a big impact on the market this holiday season - taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc. “The positive direction that much of the U.S. prestige beauty industry is headed in this holiday season will be given an added boost by brands’ efforts to connect with and engage their consumers in inventive ways.”
For more information or to speak with Karen Grant, please contact Janine Marshall, 516-625-2356 or firstname.lastname@example.org.If you have any questions about this article, contact us.
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