Abbreviated Holiday Shipping Season Leads to Early Growth

The week after Thanksgiving kicks off the annual peak period for mailing and shipping product sales, which runs through the third week of December. In the week following Thanksgiving 2013 (Dec. 1 - 7, 2013), sales of mailing and shipping products were up 13 percent to $13.3 million, compared the previous year (Nov. 25 – Dec. 1, 2012).

“The abbreviated period between Thanksgiving and Christmas kicked the holiday mailing and shipping season into gear quickly,” said Lora Morsovillo, president of the office supplies division at The NPD Group.

“The week after Thanksgiving was the largest online sales week for mailing and shipping products in 2012, but with just three weeks to get gifts in the mail following the 2013 Black Friday and Cyber Monday sales, in store purchases were an even more popular option than usual this year. Consumers didn’t have as much time to wait for their shipping materials to ship,” added Morsovillo.

Source: The NPD Group, Inc. / Weekly Retail Tracking Service, Dollar Sales, Dec 1-7, 2013 vs. Nov. 25-Dec 1, 2012

Note: Mailing & Shipping includes tape, tape dispensers, packing products, and scales.

For more information, or to speak with Lora Morsovillo, please contact Janine Marshall, 516-625-2356 or janine.marshall@npd.com.


Press Contact

Janine Marshall
516-625-2356
janine.marshall@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050


Checkout TrackingSM provides detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns.  Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 4 million in-boxes for e-receipts through Slice Intelligence.

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