Specialty beverageware types drive the acrylic segment
Port Washington, NY, June 19, 2014 – In the 12 months ending April 2014, acrylic wine glass sales more than doubled from the previous year’s results, the strongest performance of any beverageware segment, according to The NPD Group, a global information company. Old Fashion, goblets, and champagne types also grew during this time period. Conversely, sales hiballs/tumblers, the largest acrylic segment, declined.
“Consumers are clearly accepting of acrylic beverageware, which remarkably resembles their glassware counterpart. With a variety of specialty options, acrylic beverageware is a popular option for those looking to serve their favorite beverage outside on the deck, patio, or by the pool,” said Debra Mednick, executive director and home industry analyst, The NPD Group, Inc.
Acrylic beverageware accounts for 19 percent of total beverageware sales at retail. This is an impressive share of the market considering the relatively low average selling price of these products compared to more expensive crystal options, which represent a quarter of the market’s dollars. Within the casual beverageware segment, acrylic’s popularity is even more evident accounting for 58 percent of unit sales, surpassing it’s more traditional indoor counterpart, glass.
American consumers’ preference for the convenience of non-breakable drinkware becomes even more important when enjoying beverages outside, with acrylic products selling most briskly during the months of May to September (60 percent of annual unit sales).
“As we move into the summer outdoor entertaining season, acrylic becomes an attractive option, with many products are elegantly designed to look like the ‘real thing’ without the worry of breakage,” said Mednick, “Acceptance of plastic-based drinkware is not universal as some countries and cultures consider the material of the drinking vessel to be an integral part of the total taste experience. However, the popularity of unbreakable drinkware in and out of American homes is undeniable, extending the selling opportunity beyond the warm weather months.”
Source: The NPD Group, Inc. / Retail Tracking Service, Dollar Sales, May 2013-April 2014
NPD’s Retail Tracking Service for beverageware includes point-of-sale data from participating retailers.