The 2013 Black Friday shopping week (Nov. 24-30, 2013) resulted in a 20 percent increase in small appliance dollar sales, but less than 1 percent unit growth compared to the 2012 Black Friday week (Nov. 18-24, 2012). This one week represented 6 percent of both unit and dollar sales for the last 52 weeks.
This year, single-serve coffeemakers, waffle makers, and electric grills are the three category segments among the top 10 selling appliances in consumers’ carts that were not in the top 10 for Black Friday 2012.
“Basic needs and convenience clearly drove appliance sales during the 2013 Black Friday shopping week. But, the desire for something extra was more apparent this year than last year, with consumers taking the basics to the next level and showing their willingness to trade up,” said Debra Mednick, executive director and home industry analyst.
Source: The NPD Group, Inc. / Weekly Retail Tracking Service, Unit Sales, Nov. 24-30, 2013 vs. Nov. 18-24, 2012
* Food processors includes full size, compact, and choppers; does not include blender/mixer/chopper systems.
For more information, or to speak with Debra Mednick, please contact Janine Marshall, 516-625-2356 or firstname.lastname@example.org.
The NPD Group, Inc.
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Checkout TrackingSM provides detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns. Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 4 million in-boxes for e-receipts through Slice Intelligence.