Candy and Snacks Play a Front and Center Role in America’s Holiday Traditions, Reports NPD

During the Holidays Candy is Top Snack Purchased Followed by Chips

Chicago, December 10, 2013 — Whether for gifts, parties, or decorating, candy and snacks are as much a part of Christmas as that jolly guy in the red suit who is also known to have a fondness for candies and snacks, according to The NPD Group, a leading global information company. Overall, candy ranks number one as the top snack item purchased for the holidays, finds NPD’s snacking research.

Candy is purchased by 50 percent of holiday celebrants and chips follow as the second most popular snack purchased during the Christmas period, according to NPD’s SnackTrack® Holidays Christmas Profile, which looks at consumers’ activities, purchase behavior, and attitudes surrounding Christmas. Chips, which are purchased by 38 percent of adults, are followed by fresh fruit, purchased by 36 percent of adults, and then crackers and nuts, each purchased by 31 percent of adults.

Candy is the lead category bought as a gift with 22 percent of adults purchasing it to give as a gift. Specially colored packaging generates the greatest enthusiasm among holiday candy purchasers versus other seasonal candy characteristics. Fresh fruit is purchased by 29 percent of adults and tops the list of snacks used for self or family consumption. Chips and crackers are the top snacks purchased for holiday entertaining, and nuts are primarily purchased as a gift or to eat by the purchaser or the purchaser’s family.

Grocery stores and supercenters are the most popular shopping destination for candy and snacks, though consumers also planned to shop for these items at other stores. With the exception of convenience stores, fewer consumers bought from each type of store than they had planned. Hardest hit relative to the stores that consumers’ planned on shopping at but didn’t are supercenters, dollar stores, club stores, department stores, and online stores.

“Candy and snacks are an intrinsic part of holiday traditions and provide unique opportunities for manufacturers and retailers, “says Darren Seifer, NPD food and beverage industry analyst. “Keeping those who purchase candy and snacks for holiday festivities in mind, retailers and manufacturers can increase sales with merchandising and seasonal packaging, and by making these items convenient to purchase.”

Press Contact

Kim McLynn


The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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