• Print
Web Content Viewer (JSR 286)

Consumers with Healthier Eating Habits Snack More, Reports NPD

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Chicago, November 12 , 2012 — Contrary to conventional wisdom, the more consumers snack, the healthier their eating behaviors, according to The NPD Group, a leading market research company.  NPD’s recently released snacking market research report finds that more consumers view snacking as one way to improve healthy eating habits. Consumers following the healthiest diets snack twice as often as those with less healthy diets.

Consumers with the healthiest diets consume 36 percent more snack meals a year than the average consumer, according to Snacking in America, which examines long-term attitudes and behaviors about snacking as well as snack selection drivers. This compares to those with moderately healthy diets, who eat one percent fewer snack meals than the average consumer, and consumers with the least healthy diets, who consume 29 percent fewer snack meals than the average consumer. The report, which identifies and examines the consumers who drive current and future snack consumption, also finds those following a “most healthy” diet eat a wider variety of healthy snacks such as fruit, yogurt, and bars. 

Index of Snacking by NPD’s Healthy Eating Index*
Index of annual snack meals per capita


Source: The NPD Group/Nutrient Intake; 2 years ending Feb ’11
*Note:  See Appendix for more information regarding HEI

“We are no longer as averse to snacking as we used to be – instead, snacking may be viewed as one way to improve healthy eating habits,” says Darren Seifer, NPD food and beverage industry analyst. “This way of thinking about snacking provides an opportunity for manufacturers to make health and wellness innovation part of their product development and marketing strategy.”

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Fill out this form to learn more!

Web Content Viewer (JSR 286)

Share

Press Contact

Kim McLynn
847-692-1781
kim.mclynn@npd.com

@npdfood

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Web Content Viewer (JSR 286)

Subscribe to email alerts from The NPD Group Blog and more.

Web Content Viewer (JSR 286)

Recent Press Releases

May 20, 2015

Interactive Gaming Toys Viewed As Positive Investments, Keep Families And Players Engaged In Play

PORT WASHINGTON, NY, May 20, 2015 – According to Interactive Gaming Toys, the latest report from glo...

Read More
May 19, 2015

Over Half of U.S. Consumers Are Concerned About Bird Flu Outbreak and Hazard It Poses To Food Safety, Reports NPD

Chicago, May 19, 2015 — Since the USDA has reported more than 160 cases involving three deadly strai...

Read More
May 18, 2015

Staples Selects The NPD Group as Data Services Provider for Market Tracking

Port Washington, NY, May 18, 2015 – Staples has selected The NPD Group, Inc. as its data services pr...

Read More