Fashion Dolls Still In Fashion For The Holidays

According to The NPD Group, last year’s winners maintain sales momentum and are joined by new dolls attracting buyer interest

PORT WASHINGTON, NEW YORK, November 25, 2013 – According to retail sales data from global information company, The NPD Group, year to date through October 2013, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago.

The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October 2013. This increase is due not only to several new brands such as My Little Pony Equestria Girls, and Sofia The First, but also the growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.

Other subclasses within Dolls that have experienced strong growth are Fashion Styling & Dressup, and Fashion Themed Clothes, which includes items such as Monster High Fashion Sets and Barbie Ultimate Closet.

The following charts lists the Top 15 Fashion Doll items for the last 13 weeks (ending Nov. 9, 2013) ranked on dollar sales and in alphabetical order

Barbie Feature Horse Mattel
Disney Sparkle Princess Asst Mattel
Holiday Barbie 2013 Mattel
Lalaloopsy Asst MGA Entertainment
Lalaloopsy Silly Hair Asst MGA Entertainment
Monster High 13 Wishes Asst Mattel
Monster High Catty Noir Friday The 13th Mattel
Monster High Classroom 2 Pack Doll Asst Mattel
Monster High Dance Class Dolls Asst Mattel
Monster High Doll Asst Mattel
Monster High Music Festival Asst Mattel
Monster High Scaris Asst Mattel
My Little Pony Equestria Girls Asst Hasbro Toys
My Little Pony Equestria Girls Deluxe Doll With Accessories Asst Hasbro Toys
Sofia The First Talking Sofia And Animal Friends Mattel

Source: The NPD Group / Retail Tracking Service

“Entering the peak holiday shopping season, it’s encouraging to see fashion doll sales strengthening, and consumer interest in new items as well as some established names,” said Russ Crupnick, Senior Vice President, Industry Analysis, The NPD Group. “Sustaining this growth through the holidays would have a positive secondary effect on accessories and clothing, and dolls will help to drive overall toy revenues this holiday season.”

Press Contact

David Riley

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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