According to The NPD Group, last year’s winners maintain sales momentum and are joined by new dolls attracting buyer interest
PORT WASHINGTON, NEW YORK, November 25, 2013 – According to retail sales data from global information company, The NPD Group, year to date through October 2013, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago.
The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October 2013. This increase is due not only to several new brands such as My Little Pony Equestria Girls, and Sofia The First, but also the growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.
Other subclasses within Dolls that have experienced strong growth are Fashion Styling & Dressup, and Fashion Themed Clothes, which includes items such as Monster High Fashion Sets and Barbie Ultimate Closet.
The following charts lists the Top 15 Fashion Doll items for the last 13 weeks (ending Nov. 9, 2013) ranked on dollar sales and in alphabetical order
|Barbie Feature Horse||Mattel|
|Disney Sparkle Princess Asst||Mattel|
|Holiday Barbie 2013||Mattel|
|Lalaloopsy Asst||MGA Entertainment|
|Lalaloopsy Silly Hair Asst||MGA Entertainment|
|Monster High 13 Wishes Asst||Mattel|
|Monster High Catty Noir Friday The 13th||Mattel|
|Monster High Classroom 2 Pack Doll Asst||Mattel|
|Monster High Dance Class Dolls Asst||Mattel|
|Monster High Doll Asst||Mattel|
|Monster High Music Festival Asst||Mattel|
|Monster High Scaris Asst||Mattel|
|My Little Pony Equestria Girls Asst||Hasbro Toys|
|My Little Pony Equestria Girls Deluxe Doll With Accessories Asst||Hasbro Toys|
|Sofia The First Talking Sofia And Animal Friends||Mattel|
Source: The NPD Group / Retail Tracking Service
“Entering the peak holiday shopping season, it’s encouraging to see fashion doll sales strengthening, and consumer interest in new items as well as some established names,” said Russ Crupnick, Senior Vice President, Industry Analysis, The NPD Group. “Sustaining this growth through the holidays would have a positive secondary effect on accessories and clothing, and dolls will help to drive overall toy revenues this holiday season.”