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Half of All Holiday Shoppers Have Yet to Start Shopping

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Port Washington, NY, December 7, 2012 – According to a co-sponsored poll by The NPD Group, Inc., a global information company, and CivicScience, a big data survey research company, it’s a tie between consumers that have already started holiday shopping and those that have not (41 percent) while 18 percent said that they will not do any holiday shopping this year.

Only 15 percent of consumers have completed theirs. The majority of consumers (39 percent) began shopping immediately following post-Black Friday weekend while 21 percent of consumers resumed or will resume shopping one to three weeks later.

“The positive news is with the majority of consumers still on the search for that perfect holiday gift, there is still plenty of gas left in the tank to fuel a strong holiday,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.

 

About CivicScience Inc.
CivicScience is a next-generation, polling and data mining company. The company partners with hundreds of premier websites to survey millions of people every week. Proprietary technology then rapidly analyzes consumer opinion, discovers trends in real-time, and accurately predicts market outcomes. CivicScience is used by leading enterprises in an array of industries including marketing research, advertising, digital media, financial services, and political polling. For more information, visit civicscience.com or follow them on Twitter @CivicScience.

John Dick
CivicScience Inc
412-281-1954
jdick@civicscience.com

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Erin Cohen
516-625-2203
erin.cohen@npd.com

@npdstyle

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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