• Print
Web Content Viewer (JSR 286)

Half of Tablet and Smartphone Users Are Using These Devices to Listen to Music, According to The NPD Group

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

PORT WASHINGTON, NEW YORK – FEBRUARY 11, 2013 –Mobile devices including tablets and smartphones are increasingly being used as portable music players, according to the new Audio Consumption Study from global information company The NPD Group. Forty percent of tablet owners report they use it to listen to music, while 56 percent of smartphone users say they use it for music listening. Among those using the smartphone for music listening, 39 percent said they listen to music at least once a day and half (54 percent) report they are using the device more for music compared with a year ago.

In the case of smartphones, 65 percent of the music users reported using Internet Radio, such as Pandora, while 30 are using on-demand services, such as Spotify or Rhapsody. However, many (60 percent) bring their own music to the device. Tablet owners have a similar passion for using Internet Radio, and half (49 percent) port their own music files to the device.  

“With both local music storage and the ability to connect to any number of online music services, tablets and smartphones are actually contributing to a net increase in their owner’s use of internet radio and personal music collections,” said Ben Arnold, director of industry analysis at NPD.  “As a result, we are seeing sales growth in products that compliment playback on mobile devices, particularly those that feature wireless local streaming.”

Wireless streaming speaker sales more than tripled in 2012, and wireless headphones grew by 34 percent.  Further, one in four (28 percent) soundbars sold in 2012 were Bluetooth enabled, up from 6 percent in 2011, according to Retail Tracking Service data from NPD. 

“Products that enhance listening like streaming speakers and soundbars with Bluetooth and even premium headphones have experienced tremendous growth over the past year is evidence that consumers aren’t only satisfied with music on-the-go- they increasingly want to use these devices for a better in-home music experience” said Arnold

Methodology
An online survey was fielded to more than 2,300 consumers who are part of NPD’s online consumer panel.  The results were balanced to represent U.S. adult demographics.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Fill out this form to learn more!
Web Content Viewer (JSR 286)

Share

Press Contact

Sarah Bogaty
+1 516 625 2357
sarah.bogaty@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Web Content Viewer (JSR 286)
Subscribe to email alerts from The NPD Group Blog and more.
Web Content Viewer (JSR 286)

Recent Press Releases

December 19, 2013

Over Half of U.S. Consumers Are Concerned About Genetically-Modified Foods, But the Definition of GMOs Is Unclear Among Consumers, Reports NPD

Chicago, December 19, 2013 — Over half of U.S. consumers express some level of concern about genetic...

Read More
December 17, 2013

U.S. Restaurant Industry Will End 2013 with Visits Flat and Consumer Spending Up

—NPD Forecasts Spending and Traffic Growth in 2014  Chicago, December 17, 2013 — Consumers didn’t i...

Read More
December 10, 2013

Candy and Snacks Play a Front and Center Role in America’s Holiday Traditions, Reports NPD

During the Holidays Candy is Top Snack Purchased Followed by Chips Chicago, December 10, 2013 — Whe...

Read More