The NPD Group reports on SPF sales trends in skincare and makeup
Port Washington, NY, July 25, 2013 – The NPD Group, Inc., a global information company, reports sales of makeup and skincare with SPF reached $1.1 billion in US prestige department stores from June 2012 – May 2013, a 24 percent increase from three years ago.
“Whether it is health concerns, or a more superficial fear of looking older, the intensified focus on sun protection from the beauty and health care industries is having a real impact on consumers, and the market,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc.
NPD BeautyTrends® indicates that most of the current growth in products with SPF continues to come from skincare, where dollar sales have consistently increased by double-digits over the past three years. Overall, dollar sales of makeup with SPF saw a boost in the 12 months ending May 2012 (June 2011 – May 2012), but due in part to a 56 percent decline in makeup with SPF 10, the overall segment declined almost 5 percent this year(June 2012 – May 2013). However, there were several bright spots in makeup with SPF.
In makeup and skincare, products with SPF 15 remain the largest segment in sun protection with more than half of dollar sales. Growth of makeup options in the SPF 15 segment were driven by a 6 percent higher average selling price compared to last year, but it was options which offered slightly higher levels of sun protection, SPF 20 and 25, that saw double-digit increases based heavily on an increase in units sold.
When it came to skincare, the majority of the growth occurred where the SPF was greater than 20. In particular, SPF 30, the second largest SPF segment in skincare at 13 percent of sales, grew significantly in the past 12 months ending May 2013. Sun protection products at the highest SPF levels of SPF 50 grew 24 percent from June 2012 to May 2013 and now account for almost one third of all in sun sales.
“It’s been said that ‘a good sunscreen is the best anti-aging product you can get’, and not only are consumers buying more products with SPF they are spending a little more on them to get that higher SPF number for better protection,,” said Grant. “Sun protection is a great example of the power behind a product that not only addresses a need, but also has found ways to expand its reach and tap into the emotional component.”
The NPD Group, Inc.
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Checkout TrackingSM provides detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns. Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 4 million in-boxes for e-receipts through Slice Intelligence.