U.S. Prestige Lip Color Sales Grow by Double-Digits
Port Washington, NY, December 22, 2014 – Prestige lip color sales in the U.S. experienced a significant 24 percent increase in dollar sales for the month of November 2014, according to global information company, The NPD Group, Inc.
“The trend of women seeking to make a bold makeup statement continues as marketers showcase lips more prominently than seen in prior years,” said Karen Grant, vice president and global beauty industry analyst, The NPD Group, Inc. “A red lip is both ‘on trend’ and classic at the same time. For the holiday celebrations, it is not only bold, but also fun, festive, and can’t be missed.”
With total lip makeup sales being up for the 12 months ending November 2014, growth in lip makeup is not limited to lip color or a single month. Lip products are among the primary drivers of total prestige makeup growth, which is the overall prestige beauty leader.
The use of lip color has risen with younger women in particular, and the appeal is based on both fashion and function. Sales gains in this category are driven primarily by increases in unit sales, as the average price spent on lip color has remained relatively flat over the past year, pointing back to spending behavior of a younger consumer. In November 2014 alone, almost 1.8 million prestige lip color products were sold in the U.S., a 22 percent increase over November 2013. According to NPD’s 2014 Makeup In-Depth Consumer Report, lip color is currently the preferred lip product among consumers, and 33 percent of women use it more than once a day.
“Lip color can totally transform a woman’s look, and even affect their mood; that’s a lot of benefit for something that costs around $20,” added Grant. “The value proposition of lip color is very emotional, as well as practical, even for women on a budget. Messaging that taps into the consumers’ desires can capture them, regardless of the season.”
Source: The NPD Group, Inc. / BeautyTrends
Source: The NPD Group, Inc. / 2014 Makeup In-Depth Consumer Report
The NPD Group, Inc.
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Checkout TrackingSM provides detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns. Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 4 million in-boxes for e-receipts through Slice Intelligence.