PORT WASHINGTON, NEW YORK, JANUARY 02, 2013 – There are 425 million devices connected to the Internet in U.S. homes, according to a new Connected Intelligence report from global information company, The NPD Group. The Connected Home report found that while computers are still the primary connected device, numerous others are diminishing the computer’s relevance to the broadband content marketplace. This trend is being fueled by devices such as gaming consoles and Blu-ray Disc players adding to the number of Internet connected HDTVs, and the connectivity piped directly to the TV itself. Strong consumer retail sales in developing categories such as tablets and smartphones are also impacting the traditional computer’s share of Internet connected devices.
Installed and Internet Connected Devices
Base: U.S. Internet households
Source: The NPD Group/Connected Intelligence, Connected Home Report
By the end of 2013, a shift towards more screen-sharing across devices is expected. Smaller screens such as the smartphone have the greatest reach now with an estimated 133 million users, with tablets contributing another 31.8 million screens. The development of the shared screen experience, by throwing content from a smaller screen to the TV, is converging device ecosystems and will allow for over-the-top content to become even more prominent on the TV.
“Mobile is adding another dimension powered by screen sharing technologies that allows users to project their tablet or smartphone onto their TV,” said John Buffone, director, NPD’s Connected Intelligence.
“Through 2013, multi-screen and multi-device synergy will lead the growth in the broader connected device market, but only if services consumers desire are delivered in a simplistic manner. In this connected world, content providers and consumer technology OEMs need to determine the optimal mix of services and have them on the right devices.”
Are consumers embracing the ability to access apps on their TVs? Read John’s blog to find out.
More than 4,000 U.S. consumers, age 18 and older were surveyed in the fourth quarter of 2012. The number of installed and internet connected devices includes those that deliver broadband applications such as computers, tablets, smartphones, HDTVs, Blu-ray Disc Players, video game consoles, and streaming media set top boxes. These devices must actually be connected to the Internet not just be Internet capable. Networking devices and others such as routers, modems, mobile hot spots, and pay TV set top boxes were excluded from this analysis. E-readers were also excluded due to the limited content array they offer.
About Connected Intelligence
Connected Intelligence provides competitive intelligence and insight on the rapidly evolving consumer’s connected environment. The service focuses on the three core components of the connected market: the device, the broadband access that provides the connectivity and the content that drives consumer behavior. These three pillars of the connected ecosystem are analyzed through a comprehensive review of what is available, adopted, and consumed by the customer, as well as reviewing how the market will evolve over time and what the various vendors can do to best position themselves in this evolving market. For more information: http://www.connected-intelligence.com. Follow Connected Intelligence on Twitter: @npdci.
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