Most Fine Fragrance Users Also Use Scented Body Products, Reports NPD

Port Washington, NY, August 14, 2014 – Nine out of ten women in the U.S. use a scented personal product, and the majority of fine fragrance users also use some type of scented body product, according to the 2014 Women’s FragranceTrack Report from The NPD Group, Inc., a global information company.

Very few women use only fine fragrances. Nearly 60 percent of women, age 16 and up, currently use a fine fragrance juice as well as a scented body product. This is a true statement for most women, regardless of their age or race. However, about one-third of women, across all demographic groups, only use a scented body product.

“The wide usage of scented products in the U.S. is an outstanding opportunity for the fragrance industry; the fact that so many women are using more than one type of scented product indicates that the fragrance industry’s audience has a variety of scent needs and desires that they are looking to fulfill,” said Karen Grant, vice president and global beauty industry analyst, The NPD Group, Inc. “The scent preferences of yesterday are not the same today. Understanding how fine fragrance now coexist with, and complement, personal ancillaries will help create new and exciting ways to engage the consumer.”

Among personal ancillaries, scented body lotions are most commonly worn at the same time as fine fragrance juices, followed by scented hair mists, and body sprays. Almost 20 percent of women who use body spray or scented hair mist report they’d be willing to pay more than $16 for the product. While this may sound like a relatively small segment of the market, women who also use a fine fragrance are willing to pay more on average for their ancillary products. Interestingly, the demographic profiles of fine fragrance users and scented body product users are almost identical. These statements suggest a growth opportunity that exists for the fine fragrance industry among their existing target market.

“Understanding the dynamics behind the desired scent experiences of today’s female fragrance consumer, and their related purchase behaviors, is necessary for the business to evolve and grow as the consumer does,” added Grant. “The fine fragrance market can expand their loyal customer base through new, complementary products and messaging.”

Source: The NPD Group, Inc. / Women’s FragranceTrack 2014


Related Press Releases

The NPD Group Names Lori Monaco as President, U.S. Beauty
The NPD Group Names Lori Monaco as President, U.S. Beauty

The NPD Group today announces that Lori Monaco, formerly president of the firm’s Fashion Footwear, Accessories, and Luxury divisions, has been named president of its U.S. Beauty practice.

Majority of U.S. Women Use Makeup with Skincare Benefits, without Sacrificing their Skincare Regimen, Reports NPD
Majority of U.S. Women Use Makeup with Skincare Benefits, without Sacrificing their Skincare Regimen, Reports NPD

Most Women Use Makeup with Skincare Benefits, without Sacrificing their Skincare Routine While 90 percent of U.S. women use makeup with skincare benefits, two-thirds use these makeup products in addition to separate skincare offering the same benefits. Compared to 2016, more women seek makeup products that moisturize, reduce fine lines and wrinkles, minimize pores, and reduce redness.

Bottling Emotions: Fragrance Trends for Mother’s Day
Bottling Emotions: Fragrance Trends for Mother’s Day

May is the most popular time of year for women’s fragrance sales after the holiday season. The week leading up to Mother’s Day 2017, close to $90 million was spent in department stores on women’s fragrance juices and gift sets.

Hygge Inspires a Change in Consumer Attitudes toward Home Scents, NPD Group Finds
Hygge Inspires a Change in Consumer Attitudes toward Home Scents, NPD Group Finds

U.S. consumers continue to embrace hygge. Over the last year, more have reported using home scents to relax, feel cozy, and uplift their spirits. At the same time, home scents has become the fastest-growing area of the prestige fragrance market.


Press Contact

Janine Marshall
516-625-2356
janine.marshall@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.