Baker’s Dozen:  Stephen Baker’s Top Holiday 2014 Expectations

NPD Highlights: Tech for the Holidays

  • 1. Aggressive Pricing - This will be the most aggressive holiday for pricing and promotion in years.
  • 2. A Flat Landscape - Total revenues will likely be flat, at best, due to the promotional environment.
  • 3. Spotlight on Black Friday - Black Friday week will be outstanding again this year, stealing sales from the rest of holiday season.
  • 4. OPP Success - Opening price point items will be more successful than ever this year, as retailers and brands try to grow volumes and market share in the face of more optimistic holiday demand.  
  • 5. Tablets Continue to Wane - Tablet sales and pricing will continue to decline during holiday sales.
  • 6. Low Prices Power Notebooks - Notebook sales will be strong this year, pricing will be the lowest in many years.
  • 7. Fitness Simplicity Wins - Basic fitness bands will be hot; complex wearables will not.
  • 8. Devices Now, Automation & Integration Later - 2014 is the year holiday growth begins consumer interest in Home Automation. They’ll buy some items for the basic automation benefits, but the concept of a truly integrated home is not yet a reality for the consumer.
  • 9. 4k Goes Above and Beyond - 4k TVs will exceed everyone’s expectations for sales results.
  • 10. An iPhone Spark - iPhones will lead growth in what will be an exploding smartphone segment.
  • 11. Cell Phone Accessories Sizzle - Propelled by iPhone sales, cell phone accessories will be one of the hottest growth categories in Q4.
  • 12. Bluetooth Speakers Excel - Bluetooth speakers will be the fastest growing large product category during holiday 2014.
  • 13. Drawn-Out Price Wars - Intense price competition will extend beyond the holiday and into the new year - it will be the industry issue for 2015.

“The tech industry faces even more intense pricing and promotion than last year’s holiday shopping season,” said Stephen Baker, vice president of industry analysis at NPD. “The challenge of surpassing the impressive start to last year’s holiday season will be addressed head-on by the market’s emphasis on competitive offerings.”


Related Press Releases

Desire for Bigger Screens Is Driving Replacement TV Purchases in the U.S.
Desire for Bigger Screens Is Driving Replacement TV Purchases in the U.S.

Consumers are purchasing bigger and better TV screens. According to the TV Ownership Trends Report from NPD Connected Intelligence, 40 percent of U.S. consumers who replaced a TV over the last two years were most motivated by a desire to purchase a bigger screen.

Unit Sales of Voice-Enabled Speakers in the U.S. Were Up 36 Percent Heading Into the Holiday Season
Unit Sales of Voice-Enabled Speakers in the U.S. Were Up 36 Percent Heading Into the Holiday Season

The NPD Group's new Streaming Audio Speaker Total Market Report reveals voice-enabled speaker sales in the U.S. were up 36 percent and 15 percent in unit and dollar sales, respectively, year over year.

2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations
2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations

Superior screens, advances in audio, and all things ‘smart’ will be hot this holiday. See more holiday consumer electronics predictions from NPD’s technology industry advisor, Stephen Baker.

Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device
Nearly Half of U.S. Smartphone Owners Report Shopping on Their Device

The role of the consumer device is evolving, as content that was once the domain of the computer continues to migrate to smartphones. In fact, 45 percent of smartphone users now report they shop online via their device.


Press Contact

Janine Marshall
516-625-2356
janine.marshall@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.