NPD Reports on Black Friday Small Appliance Winners

Port Washington, NY, December 4, 2012

"Black Friday week dollars increased for more than half of the small appliance segments tracked by NPD this year.  Overall, home environment was the dollar winner with a four percent increase, while personal care appliances gained four percent in unit sales, and small kitchen electrics dollars remained flat despite small unit declines,” said Debra Mednick, executive director of The NPD Group’s home business.

Top Selling Small Appliances (Based on Dollar and Unit Sales)
During Black Friday Week 2012 (November 18-24)

Top 3 Best-Selling Small Appliances based on dollar sales:

  • Upright Vacuums
  • Single-Serve Brewing Systems
  • Slow Cookers

Top 3 Best-Selling Small Appliances based on unit sales:

  • Slow Cookers
  • Electric Toothbrushes
  • Coffeemakers


  • Home soda machines more than doubled in sales versus 2011 Black Friday Week sales.
  • Chocolate fountains saw the largest increase of all small appliance segments during the 2012 Black Friday week, compared to last year.
  • Stick vacuums, blender/mixer/chopper systems, juice extractors, robotic vacuums, and vacuum sealers were all among the top growth segments with notable double or triple-digit increases.

Source: The NPD Group Inc. / Weekly Retail Tracking Service, November Week 4 2012 vs. 2011

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Dora Brunette

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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