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2009 U.S. VIDEO GAME INDUSTRY AND PC GAME SOFTWARE RETAIL SALES REACH $20.2 BILLION

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Software Sales Experienced 11 Percent Decline When Compared to 2008

PORT WASHINGTON, NY, January 14, 2010 - According to leading market research company, The NPD Group, U.S. retail sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $19.66 billion, an 8 percent decline over the $21.4 billion generated in 2008. 

Retail sales in the PC game software industry also experienced declines, with revenues down 23 percent, generating $538 million in 2009. The total console, portable and PC game software industry generated $10.5 billion, an 11 percent decline vs. the $11.7 billion generated in 2008.

“December sales broke all industry records and underscores the incredible value consumers find in computer and video games even in a down economy,” said Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade group which represents U.S. computer and video game publishers. “This is a very strong way to transition into 2010. I anticipate these solid sales numbers to continue upward through 2010 with a pipeline full of highly-anticipated titles.” 

Aside from portable hardware which experienced a 6 percent increase in revenue in 2009, all video game categories experienced declines, with the largest decline coming from console hardware (-13 percent). Console software and portable software both experienced declines of 10 percent, while video game accessories experienced a 1 percent decline.
 
"When we started the last decade, video game industry sales, including PC games, totaled $7.98B in 2000," said Anita Frazier, industry analyst, The NPD Group. "In ten years, the industry has changed dramatically in many ways, but most importantly it was grown over those years by more than 250 percent at retail alone.  Considering there are many new sources of revenue including subscriptions and digital distribution, industry growth is even more impressive."

2009 Combined Top 10 Console/Portable Software SKU's, Sorted By Units
Rank Title Publisher Release Date
1 360 Call of Duty: Modern Warfare 2* Activision Blizzard Nov-09
2 WII WII Sports Resort w/ WII Motion Plus* Nintendo of America Jul-09
3 WII New Super Mario Bros. WII Nintendo of America Nov-09
4 WII WII Fit w/ Balance Board* Nintendo of America May-08
5 WII WII Fit Plus* Nintendo of America Oct-09
6 WII Mario Kart w/ Wheel Nintendo of America Apr-08
7 WII WII Play w/ Remote* Nintendo of America Feb-07
8 PS3 Call of Duty: Modern Warfare 2* Activision Blizzard Nov-09
9 360 Halo 3: ODST Microsoft Sept-09
10 NDS Pokemon Platinum Version Nintendo of America Mar-09
(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)

Source: The NPD Group / Retail Tracking Service

 

2009 Top 10 PC Game Software Titles, Sorted By Units
Rank Item Publisher Release Date
1 PC The Sims 3 Electronic Arts Jun-09
2 PC World of Warcraft: Wrath of the Lich King Expansion Pack Blizzard Entertainment
(Activision Blizzard)
Nov-08
3 PC The Sims 2 Double Deluxe Electronic Arts Apr-08
4 PC World of Warcraft: Battle Chest Blizzard Entertainment
(Activision Blizzard)
Sept-07
5 PC Call of Duty: Modern Warfare 2 Activision
(Activision Blizzard)
Nov-09
6 PC World of Warcraft Blizzard Entertainment
(Activision Blizzard)
Nov-04
7 PC The Sims 3: World Adventures Expansion Pack Electronic Arts Nov-09
8 PC Spore Electronic Arts Sept-08
9 PC Dragon Age: Origins Electronic Arts Oct-09
10 PC Empire: Total War Sega of America Mar-09
(*includes CE, GOTY editions, etc.)

Source: The NPD Group / Retail Tracking Service

 

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