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The NPD Group Presents 2009 Overview of U.S. and Global Beauty Sales Trends at "Hot off the Press" Event in New York City

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Port Washington, NY, January 26, 2010 - The NPD Group, Inc., a leading market research company, presents the U.S. and global beauty industry’s first look at 2009 year-end results for skincare, makeup, and fragrance at their annual “Hot off the Press” event at the Plaza Hotel in New York City today.  According to NPD, the total U.S. prestige beauty industry showed a decline of 6 percent in dollar sales in 2009 vs. 2008.

Prestige Beauty Industry
Growth by Country: 2009 vs. 2008
Country Dollar
Percent Change
U.S. -6%
China* 17%
Mexico** -14%
Italy** -4%
France -1%
Spain -5%

Source: The NPD Group, Inc.,Mexico Data Source: Segmenta Sell Out Mexico 
*Jan. ’09 – Oct. ’09,
**Dec. ’08 – Nov. ‘09

All of the U.S. prestige categories experienced dollar declines. Prestige fragrance posted the biggest declines, followed by prestige makeup, and prestige skincare.

“Make no mistake, 2009 was a most challenging and difficult year for the prestige beauty industry,” said Karen Grant, vice president and senior global industry analyst, The NPD Group.  “Yet, particularly as we entered fourth quarter, there was evidence of some recovery as well as areas of growth across categories, at both ends of the price spectrum. Those could be found in the positive sales of products like smaller size women’s fragrances, innovations in foundation and concealer products,  anti-aging and specialized basic skincare, and hair care,” added Grant.

The Food/Drug/Mass** channel was flat in 2009. Similar to the prestige beauty market, fragrance sales declined. Makeup sales in the mass channel experienced growth and skincare sales were flat overall, however, if haircare was excluded, sales of skincare products at mass would actually have experienced growth in line with makeup. Fragrance sales in the National Chain*** channel saw dollar declines as well.

Globally, China experienced impressive sales growth in the fragrance, makeup, and skincare categories. On the other end of the spectrum, Mexico, Spain, and Italy showed declines in all three categories.  France showed the least drop in overall prestige beauty sales with minimal declines in the fragrance and makeup categories.

*Prestige beauty – products sold mainly in U.S. Dept. stores
**Food/Drug/Mass – IRI Infoscan; Total U.S. FDM (excluding Walmart)
 ***NPD BeautyTrends National Chain Fragrance

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