• Print
Web Content Viewer (JSR 286)

Windows Phone 7 Off to a Slow Start in Fourth Quarter, as Android Smartphone Market-Share Lead Increases

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Microsoft's Windows Phone 7 operating system (OS) debuted with 2 percent of the overall U.S. smartphone market in the fourth quarter, as Android handsets grew to encompass over half (53 percent) of all consumer smartphone sales.

PORT WASHINGTON, NEW YORK, January 31, 2011 – As the first Windows Phone 7 models hit stores during the fourth quarter (Q4) of 2010, the Android smartphone operating system (OS) significantly increased its market-share lead by 9 percentage points, since the prior quarter, to reach 53 percent of the U.S. consumer smartphone market. According to The NPD Group, a leading market research company, Apple iOS share declined 4 percentage points to comprise 19 percent of unit sales in Q4; RIM OS fell 2 points to tie Apple's 19 percent; Windows Mobile, Microsoft's legacy OS, fell 3 points to 4 percent, as the new Windows Phone 7 OS debuted at 2 percent; and Palm's WebOS held at 2 percent.

"With its mid-quarter launch Windows Phone 7 entered the epicenter of competition between iOS and Android at AT&T. Both competitors offer mature feature sets and large app libraries," said Ross Rubin, executive director of industry analysis for NPD. "Microsoft has made the case for Windows Phone 7's differentiation and improved integration. Now, the company must close the feature gap, offer more exclusive capabilities, work with partners to deliver hardware with better differentiation, and leverage its extensive experience in driving developer communities to increase its app offerings."

Despite buy-one-get-one promotions at both AT&T and T-Mobile, the Windows Phone 7 OS claimed less market share than its predecessor, Windows Mobile, for which handsets are still available at all four major U.S. carriers. Windows Phone 7 also entered the market with lower share than either Android or webOS at their debuts, according to NPD's Mobile Phone Track.

"At CES there were announcements from several handset providers of the intent to use the Android OS to bring new capabilities to market, including dual-core processors, 4G network speeds, and larger displays that seek to expand on the success of handsets like the Motorola Droid X and HTC EVO 4G," Rubin said. "Android will encounter greater competition this year, however, as Apple's iPhone 4 -- the best-selling handset in the U.S. -- debuts on Verizon Wireless."

Top Five Handset Models Were All Smartphones in Q4 2010

Based on U.S. consumer purchases of mobile phones in Q4 2010, for the first time there were no feature-phone handsets in NPD's top-five ranking. All top-selling mobile phone models were smartphones, as follows:

1. Apple iPhone 4
2. Motorola Droid X
3. HTC EVO 4G
4. Apple iPhone 3GS
5. Motorola Droid 2
 

Data Note: The information in this press release is from Mobile Phone Track – NPD's consumer tracking of U.S. consumers, aged 18 and older, who reported purchasing a mobile phone. NPD does not track corporate/enterprise mobile phone purchases.

 

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Fill out this form to learn more!
Web Content Viewer (JSR 286)

Share

Press Contact

Lee Graham
212-333-4983

@npdentertainment

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Web Content Viewer (JSR 286)
Subscribe to email alerts from The NPD Group Blog and more.
Web Content Viewer (JSR 286)

Recent Press Releases

December 19, 2013

Over Half of U.S. Consumers Are Concerned About Genetically-Modified Foods, But the Definition of GMOs Is Unclear Among Consumers, Reports NPD

Chicago, December 19, 2013 — Over half of U.S. consumers express some level of concern about genetic...

Read More
December 17, 2013

U.S. Restaurant Industry Will End 2013 with Visits Flat and Consumer Spending Up

—NPD Forecasts Spending and Traffic Growth in 2014  Chicago, December 17, 2013 — Consumers didn’t i...

Read More
December 10, 2013

Candy and Snacks Play a Front and Center Role in America’s Holiday Traditions, Reports NPD

During the Holidays Candy is Top Snack Purchased Followed by Chips Chicago, December 10, 2013 — Whe...

Read More