• Print
Web Content Viewer (JSR 286)

NPD Reports Prestige Makeup Sales are Looking Bright

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Port Washington, NY, August 8, 2012 – According to The NPD Group, Inc., a leading market research company, prestige makeup sales within U.S. Department Stores for the first half of 2012 (January thru June) grew +8 percent to $1.8 billion. Unit sales were up +4 percent to 74 million. All makeup segments experienced growth in the first half of the year. Some of the biggest winners producing double-digit dollar growth were the segments of Nail and Sets, and sub-segments, Eye Brow, Eye Liner, and Lip Color.

While Nail continues to be the smallest segment, it experienced the largest growth of all segments at +68 percent in first half 2012. All the sub-segments of Nail grew: Color Enamel (+70%), Nail Care (+36%), and Base/Top Coats (over +100%).

“Not a surprise that the Nail Segment takes the lead once again,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “Fun shades and colors like Neons and Metallics, along with funky textures and decals have added to this growing trend.”

Makeup set sales, products comprised of more than one palette, saw an increase in dollars and units for first half 2012. The segment brought in $61 million, +19 percent more than what it performed a year ago. Over 1.6 million sets were purchased in the first half of 2012. The top two sets came from Urban Decay and were Naked2 Palette Set 2011 and Naked Palette Set 2011.

The Lip segment kept pace with overall prestige makeup growth at +8 percent. Lip, the third largest makeup segment, brought in nearly $305 million in first half of this year. The sub-segments that outpaced the segment were:  Lip color (+10%), All Other Lip* (+54%), and Lip Applicator (+9%). Lip Gloss and Lip Liner both increased a modest +3 percent.

Top Three Best Selling Prestige Lip Sticks
January thru June 2012 *

#1 MAC Lipstick
#2 Lancome L’Absolu Rouge
#3 Lauder Pure Color Lipstick New

Source: The NPD Group / BeautyTrends®

*According to dollars sold

Eye which accounts for 28 percent of makeup sales experienced increases for first half of 2012. The segment saw gains of 5 percent in dollar sales, generating over $512 million. Mascara (+6%), Eye Liner (+11%), and Eye Brow (+17%) were those sub-segments that showed growth.  All Other Eye declined by -8 percent and Eye Applicator was flat.

Lastly, Face, the largest segment contributing 49 percent of makeup dollar sales increased +7 percent in dollars from last year. Almost 30 million face products were sold in department stores in the first half of 2012 for $891 million. All of the sub-segments of Face showed growth: Foundation (+7%), Blush (+7%), Concealer (+7%), Powder (+9%), All Other Face** (+14%), and Face Applicator (+6%).

“The trends in prestige makeup for the first half of 2012 are quite telling especially when you take a close look at those categories in Nail, Lip and Eye, they exceed sales in the overall market. Consumers continue their desire to play with color, and accentuate and define their eyes. Underlying these trends is one consistent element - they have the lowest price points in the prestige market place,” said Grant.

According to NPD, the nail and eye categories are all under the average price of prestige makeup. Products like eye pallet sets that offer 12 shades, equate to less than $5.00 per shade. 

“In prestige makeup, the choices driving trend continue to indicate very calculated investments,” ended Grant.

*All Other Lip: Multi-functional lip products, lip moisturizer, etc.

**All Other Face: Multi-functional face products, face primer, etc.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Fill out this form to learn more!

Web Content Viewer (JSR 286)

For more info

Press Release Contact Form


 

Share

 

Press Contact

Dora Brunette
516-625-6190
dora.brunette@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Web Content Viewer (JSR 286)

Subscribe to email alerts from The NPD Group Blog and more.

Web Content Viewer (JSR 286)

Recent Press Releases

May 27, 2015

Oil and Clay/Mud are Growing Textures in Prestige Skincare, a Trend Happening Across Cities and Continents

Port Washington, NY, May 27, 2015 – Oil and clay were recognized and used regularly by the Ancient E...

Read More
May 19, 2015

Over Half of U.S. Consumers Are Concerned About Bird Flu Outbreak and Hazard It Poses To Food Safety, Reports NPD

Chicago, May 19, 2015 — Since the USDA has reported more than 160 cases involving three deadly strai...

Read More
May 7, 2015

Five Consumer Trends Shaping the Future of the Food and Foodservice Industries

Chicago, May 7, 2015 – Sluggish restaurant traffic growth and stalled sales in the center aisles at ...

Read More