• Print
Web Content Viewer (JSR 286)

Restaurant Visits with Kids Remained Flat in 2012, While Adult-Only Visits Increased, Reports NPD

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Chicago, April 9, 2013 — For the first time in four years adult-only restaurant visits increased in 2012, but visits that included children remained flat for the second consecutive year, according to The NPD Group, a leading global information company.  Adult-only visits increased by one percent as did total restaurant traffic for the year ending December 2012, reports NPD Foodservice Market Research. The two years of non-growth in restaurant visits with children, or what is called “parties with kids” in industry vernacular, followed three years of recession-related visit declines.

                Source: The NPD Group/CREST®, year ending December

The lack of growth in the number of visits by parties with kids is among the contributors to the sluggishness in restaurant-industry traffic, but it’s also an opportunity for restaurant operators to increase share, according to a recently released NPD foodservice report, Planning for Growth in the New Normal Marketplace. Parties with kids contributed $84 billion and 15 billion visits to the industry in 2012, reports NPD’s CREST®, which captures more than 400,000 consumer restaurant visits a year with its daily tracking system. In the hamburger category alone, parties with kids account for $22 billion and 5 billion visits.

“Our forecast is for sluggish restaurant demand over the next decade, which means operators will battle for market share. Getting families with their children back into restaurants is certainly one of the ways in which they can grow revenue and increase share,” says Bonnie Riggs, NPD restaurant industry analyst. “We continually hear from families with kids that it’s too expensive to eat out. Restaurant operators must understand their financial situation and reflect it in pricing of kids’ menu items and kids’ meals.” 

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Fill out this form to learn more!
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Subscribe to email alerts from The NPD Group Blog and more.
Web Content Viewer (JSR 286)

Recent Press Releases

December 19, 2013

Over Half of U.S. Consumers Are Concerned About Genetically-Modified Foods, But the Definition of GMOs Is Unclear Among Consumers, Reports NPD

Chicago, December 19, 2013 — Over half of U.S. consumers express some level of concern about genetic...

Read More
December 17, 2013

U.S. Restaurant Industry Will End 2013 with Visits Flat and Consumer Spending Up

—NPD Forecasts Spending and Traffic Growth in 2014  Chicago, December 17, 2013 — Consumers didn’t i...

Read More
December 10, 2013

Candy and Snacks Play a Front and Center Role in America’s Holiday Traditions, Reports NPD

During the Holidays Candy is Top Snack Purchased Followed by Chips Chicago, December 10, 2013 — Whe...

Read More