• Print
Web Content Viewer (JSR 286)

The NPD Group-After 10 Years Apple Continues Music Download Dominance in the U.S.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

PORT WASHINGTON, NEW YORK, April 16, 2013 – On April 28, 2013 Apple will celebrate the anniversary of its iTunes Store, and even after 10 years the company continues to lead the market in digital music downloads. According to the latest information from The NPD Group, a global information company, with a fourth quarter (Q4) 2012 unit share of the paid music download market reaching 63 percent, Apple dominated the market for paid music downloads, followed by AmazonMP3 at 22 percent. Eight out of ten digital music buyers downloaded their tracks and albums from Apple’s iTunes store in Q4 2012.

According to NPD’s “Annual Music Study 2012,” 44 million Americans bought at least one song track or album download last year. That number has remained relatively stable over the past three years, despite the rapid growth of Pandora and other music-streaming options. NPD estimates that average per-buyer spending on music downloads increased 6 percent, year over year, due largely to increases in music purchasing by teens, along with an increase in the number of consumers purchasing both single song tracks and full albums.

“Since the launch of Apple’s iTunes store, digital music downloads have become the dominant revenue source for the recorded music industry and iTunes continues to be the dominant retailer,” said Russ Crupnick, senior vice president of industry analysis at NPD. “There’s a belief that consumers don’t need to buy music because of streaming options, when in fact streamers are much more likely than the average consumer to buy music downloads.”

One third (38 percent) of U.S. consumers surveyed reported that it is still important to own music, and 30 percent believe that listening to albums is important. Among consumers who listened to music on Pandora and other free music-streaming services, 41 percent reported that owning music was important to them; in fact, many free streamers attributed buying more downloads to their discovery on a radio or via an on-demand service.

Data note: Information in this press release was derived from NPD’s “Annual Music Study 2012,” which is based on data from 5,400 consumer surveys, and NPD MusicWatch, which is based on 7,600 surveys. The “Annual Music Study” survey data was weighted to represent U.S. population of Internet users (age 13 and older), while MusicWatch is weighted to U.S. general population (age 13 and older). NPD’s reporting is based on an average comparison equivalency, in which single albums are equivalent to 10 music tracks. Digital music numbers reflect paid, permanent digital downloads only.   

Web Content Viewer (JSR 286)

Fill out this form to learn more!

Web Content Viewer (JSR 286)

Share

Press Contact

David Riley
917-543-5465
david.riley@npd.com

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

Web Content Viewer (JSR 286)

Subscribe to email alerts from The NPD Group Blog and more.

Web Content Viewer (JSR 286)

Recent Press Releases

June 29, 2015

In or Away From Home, Protein-Packed Meat Snacks Are Having a Day

Turkey Jerky Case Shipments to Foodservice Outlets Triple   Chicago, June 29, 2015 — Dehydrated, sa...

Read More
June 25, 2015

Sandals Continue to Lead Sales Growth for Independent Footwear Retailers, Reports NPD

Port Washington, NY, June 25, 2015 – Today’s consumer focus on casual and comfortable fashion is the...

Read More
June 23, 2015

One Quarter of Millennials Have Begun Building Smart Homes and Four-in-Ten Want One, According to The NPD Group

PORT WASHINGTON, NEW YORK, JUNE 23, 2015 – Millennials are on the road to building smarter homes. Ac...

Read More