Chicago, October 21, 2013 – The NPD Group, a leading global information company, and Fusion Marketing, a data-centric marketing agency specializing in retail analysis and brand communications, announced the expansion of their strategic research alliance to provide the produce industry with a deeper understanding of consumer consumption , shopping behavior, and market trends.
The NPD and Fusion alliance combines NPD’s extensive consumption behavior research with Fusion’s retail expertise and related retail sales analysis to help produce companies and commissions improve their marketing and sales campaigns in a simplified, focused, and concise manner.
“Fusion Marketing’s alliance with the NPD Group will help strengthen the produce industry’s understanding of consumers’ path to purchase,” says Steven Muro, president of Fusion Marketing. “Through careful research and analysis, Fusion uncovers potential sales opportunities and provides actionable strategic direction. NPD will provide their unmatched expertise on consumption behavior and together we will have greater insight into the motivating behaviors driving purchase decisions and ultimately driving sales.”
“Our alliance with Fusion Marketing offers the produce industry the insights and knowledge to make smarter business decisions to drive stronger marketplace results,” said Mark East, president of The NPD Group’s Food & Beverage Practice. “With NPD and Fusion providing the business insights, implications, and guidance for actions, we can help all the players in the produce supply chain achieve their core business goals.”
Produce companies and commissions will benefit from NPD and Fusion’s joint effort and expertise as both companies will work together to provide the industry with market intelligence, consumer insights and retail trends through detailed research studies and analysis.
ABOUT FUSION MARKETING
Fusion Marketing uncovers potential sales opportunities for clients through careful research, analysis and compelling branded communications. Founded in 1997, Fusion is a full-service agency specializing in retail, produce and consumer packaged goods. It is the longest, continuously running data-centric marketing agency in the produce industry. By providing actionable information, clients receive sound business solutions and strategies to make profitable business decisions. www.fusionmarketing360.com.