DecisionKey Tool Recognized For Digital Innovation
PORT WASHINGTON, NEW YORK, September 17, 2013 – The NPD Group, Inc., a global information company, today announced that it made this year’s InformationWeek 500 – a list of the top technology innovators in the U.S. NPD was recognized for its DecisionKey® Web-based business intelligence tool.
“NPD offers unique data assets including consumer and point-of-sale tracking information for 14 different industry sectors, which help our clients understand what consumers are buying, where, and how much they are paying. Clients use this information to drive a wide range of business decisions,” said NPD Chief Information Officer Avi Halutz. “Access to the information in a flexible and user-friendly format is critical.”
DecisionKey is NPD’s proprietary suite of data delivery and analysis tools providing a Web-based environment for accessing and analyzing data. As a business intelligence tool, DecisionKey was designed to address needs from basic reporting to complex data-mining and for use by a broad audience from the casual user to the heavy user conducting rigorous analysis to meet the needs of NPD clients who range from market research professionals to C-suite leadership.
“The theme of this year’s InformationWeek 500 is digital business. It’s a movement, rooted in data analytics, mobile computing, social networking and other customer-focused technologies that are turning companies and industries on their ear,” said InformationWeek Editor in Chief Rob Preston. “Every enterprise is now a digital business – or needs to become one fast. The organizations in our ranking are leading the way.”
InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual InformationWeek 500 listing, and also tracks the technology, strategies, investments, and administrative practices of some of the best-known organizations in the country. Past overall winners include Beth Israel Deaconess Medical Center, PACCAR, Inc, The Vanguard Group, CME Group, National Semiconductor, Con-Way, and Principal Financial Group. Unique among corporate rankings, the InformationWeek 500 spotlights the power of innovation in information technology.
Additional details on the InformationWeek 500 can be found online at www.informationweek.com/iw500/.
About Information Week
For more than 30 years, InformationWeek has provided millions of IT executives worldwide with the insight and perspective they need to leverage the business value of technology. InformationWeek provides CIOs and IT executives with commentary, analysis and research through its thriving online community, digital issues, webcasts, proprietary research and live, in-person events. InformationWeek’s award-winning editorial coverage can be found at www.informationweek.com.
InformationWeek is produced by UBM Tech, a global media business that brings together the world’s technology industry through live events and online properties. Other UBM Tech’s brands include EE Times, Interop, Black Hat, Game Developer Conference, CRN, and DesignCon. The company’s products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UVM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.If you have any questions about this article, contact us.
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