The NPD Group Launches BeautyTrends® Direct Point-of-Sale Service

Prestige beauty industry has a read on Web and TV shopping for the first time

Port Washington, NY, July 16, 2013The NPD Group, Inc., a global information company, has expanded its coverage of the U.S. prestige beauty market through its new BeautyTrends® Direct service. This new point-of-sale service tracks direct-to-consumer sales of fragrance, makeup, and skincare products sold on department store websites, in key online-only beauty retailers, and through TV/home shopping retailers.

“We are excited to share a more well-rounded analysis of the beauty market with this new tracking service,” said Diane Nicholson, president of U.S. Softlines, The NPD Group. Inc. “This is an opportunity for our business partners to get insights into this competitive landscape and understand the unique dynamics of this beauty channel.”

NPD BeautyTrends® Direct reveals the direct-to-consumer beauty sales increased 18 percent in 2012, to $1.96 billion, compared to 2011. Skincare represented more than half of those sales, followed by makeup with almost a third of annual dollars.

 “At nearly 20 percent of the U.S. prestige beauty market, the direct-to-consumer channel is increasing, and playing a larger role in shaping leading market trends,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “Growing ever more connected, consumers will continue to take advantage of, and benefit from, the competitive and specialized offerings made available to them through this convenient channel.”

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