The NPD Group Launches Commercial Technology VAR Channel Point-of-Sale Service

PORT WASHINGTON, NEW YORK, MAY 29, 2013– Global information company, The NPD Group now has a view of the Value-Added-Reseller (VAR) market through its new VAR Tracking Service. The new point-of-sale panel is made up of hundreds of VARs that utilize ChannelOnline, CNET Content Solutions’ sales automation SaaS product.

The point-of-sale data offers deep insight into the VAR market at the category, brand, item, and feature levels. It is collected from a panel of VARs that purchase products from distributors for many small and medium businesses (SMBs), a group that represents significant business potential. Until now there was an industry gap in fully understanding this sector’s market share information.

“In the past it’s been challenging for technology manufacturers to access information about VAR purchasing habits. Now with NPD’s VAR Tracking Service the industry can get a full view of the market,” said Ian Hamilton, President, Commercial Technology. “This valuable information will allow our clients to make more strategic, effective business decisions and give them improved visibility into the VAR and SMB markets.”

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