PORT WASHINGTON, NEW YORK, May 29, 2014 – The NPD Group, Inc., a global information company, has named George Terhanian Group President and Chief Research & Analytics Officer. He will be based in Port Washington and will report to Randy Smith, Group President, Product Management & Development.
In his new role, Terhanian will have responsibility for the global Research Sciences, Panel Management, and Analytics & Modeling functions of NPD. The role is a newly-created position reflecting NPD’s increased focus on analytics-based solutions and continued innovation in consumer panel research.
Most recently, George Terhanian was Chief Strategy & Products Officer and President, North America at Toluna, a leading panel management company. Prior to joining Toluna, he spent nearly 14 years at Harris Interactive in leadership positions including President, Global Solutions; President, Global Internet Research; and President, Harris Interactive Europe. He presently serves on the Board of Directors of both the Advertising Research Foundation (ARF) and the Council of American Survey Research Organizations (CASRO).
“George is a widely-respected leader in the market research industry and possesses extensive management experience, especially with regard to consumer panels, as well as outstanding credentials in statistical and methodology disciplines.“ said NPD President and Chief Operating Officer Karyn Schoenbart. “He will play a critical role as we continue to transform our business, addressing an expanding array of client needs with new services.”
Terhanian holds a Ph.D. from the University of Pennsylvania and a Master’s degree in Education from Harvard, and is the author of numerous, published research articles. He earned his undergraduate degree in Political Science from Haverford College. He resides in New York City.