PORT WASHINGTON, NEW YORK, SEPTEMBER 11, 2014 – The NPD Group, a global information company, has named Kevin Sherwood Vice President of NPD’s Entertainment practice. He was previously the Executive Director, Client Development for the Entertainment group.
In his new role, Sherwood will continue to elevate the Entertainment practice by enhancing current products and launching new initiatives to address the changing needs of the industry.
With nearly a decade of experience in the Entertainment Industry, Sherwood’s expertise spans sales, marketing, and consumer insights. Prior to NPD, he held positions at Hershey Foods, ConAgra, Coca-Cola, Vivendi Universal Games, News Corp/Fox Home Entertainment, and Fox Consumer Products.
“NPD is committed to the Entertainment industry and our clients, and under Kevin’s leadership we will be addressing our clients’ evolving needs with increased client engagement,” said Dennis Brown, group president, NPD. “Kevin’s experience and knowledge will bring new insights and solutions to our NPD portfolio as we move to expand our research capabilities in the Entertainment space.”
NPD has an extensive product portfolio covering many aspects of the Entertainment industry, including; NPD VideoWatch and VideoWatch Digital, Entertainment Trends in America, Brandlink/MediaLink, and Digital Video Adoption Monitor (Ultraviolet).
“I am excited about my new role in the Entertainment group and all of the opportunities that are ahead in this evolving industry,” said Sherwood. “All of NPD’s current products will continue to help our clients understand the market dynamics and we will be adding new game-changing products that will raise the bar for NPD and help our clients make informed and actionable decisions.”