PORT WASHINGTON, NEW YORK, June 16, 2014 – The NPD Group, Inc., a global information company, has named Steve Coffey Chief Innovation Officer, a new position reporting to NPD Chief Executive Officer Tod Johnson. He was previously Chief Research Officer for NPD.
In his new role, Coffey will be dedicated to leveraging new technology and shifting consumer and retail trends to design and implement research and marketing solutions for the future.
An industry veteran, Steve Coffey has a track record of innovation. His expertise spans both marketing and media research methods, information product innovation, product management, analytics, operations, and client management. During his tenure at NPD, he developed the patented PC Meter® technology, the groundbreaking Web traffic measurement tool which was spun off into Media Metrix LLC. In 1997 he became Vice Chairman of Media Metrix, returning to NPD in 2002
In addition to The NPD Group and Media Metrix, Coffey has held positions at Nielsen Media Research, Nielsen Marketing Research, and The Pillsbury Company. He is past director and chairman of the Advertising Research Foundation.
“Steve Coffey has been behind some of NPD’s most successful innovations and has been integral to NPD’s success. In a time of great change for both NPD and our industry, we are fortunate to be able to have him focus all of his considerable energy and talent on defining our vision for the future and getting us there,” said Karyn Schoenbart, NPD President and Chief Operating Officer.
Coffey is a public speaker and lecturer, published author on research methodology, and a named inventor on multiple international research methods patents. In addition to the Advertising Research Foundation, he is a member of the Market Research Club and ESOMAR global research organization. He is on the editorial board of the Journal of Interactive Advertising and the Journal of Advertising Research. He resides in New York City.