The NPD Group Reports Anti-Aging Gets Increased Attention on East Coast

2013 sales of age specialist skincare grew by double-digits in NY, Boston, and Philly

Port Washington, NY, March 6, 2014 – The NPD Group, Inc., a global information company, reports sales of age specialist prestige facial skincare products in New York, Boston, and Philadelphia significantly outpaced the overall segment performance in 2013, each with double-digit growth compared to the segment’s 5 percent sales increase for the year. NPD BeautyTrends® U.S. Geo Level information indicates these three designated market areas (DMAs) are among the top 10 in the U.S. in terms of age specialist facial skincare dollars, and represent more than 20 percent of all sales.

“The increase in attention being paid to anti-aging skincare between the coasts and beyond the largest markets speaks to the growing emphasis on flawless skin, and the power of anti-aging as a part of that movement,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc.

New York and Los Angeles are the leaders, representing 24 percent of all age specialist facial skincare sales at U.S. prestige department stores, but sales are growing in major markets across the U.S. The average price spent on age specialist skincare is also growing, up 6 percent for the segment overall. Among the top 10 DMAs, consumers in 8 of them are spending more than the $93 segment average. Leading the way in outpacing the average spend on age specialist skincare products are Miami (15 percent more), Los Angeles (9 percent more), and San Francisco (8 percent more). It is understandable that consumers in coastal warm weather markets would spend more on age specialist skincare products, but New York and Washington, DC aren’t far behind.

“Despite our best efforts, exposure to the sun and time cannot be avoided, making products that offer wrinkle repair and firming very attractive, but the crusade has been taken to the next level,” said Grant. “The message of a perfected face with radiance and resiliency clearly resonates whether you are on the east coast, in the sunshine state, or in central U.S.”

*Source: The NPD Group, Inc./BeautyTrendsâ, U.S. Geo Level, January–December 2013 vs. 2012

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Press Contact

Janine Marshall

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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