The NPD Group reports on US women’s prestige fragrance trends

Port Washington, NY, February 14, 2013 – The NPD Group, Inc., a global information company, reports the women’s US prestige fragrance industry is experiencing a shift in the types of scents being purchased. While total industry dollar sales declined slightly to $2 billion in the 12 months ending December 2013, sales of woody oriental scents, the second largest fragrance family, and smaller segments grew during the same time period.

US  Women's Prestige Fragrance Dollar Sales Performance by Fragrance Families with Growth January -December 2013 vs. 2012, Dollar Sales

2013 Dollar Share Dollar Share % Change
Woody Oriental 19% +4%
Oriental 2% +2%
Woods 2% +11%
Citrus 2% +6%
Fruity 1% +138%

Source: The NPD Group, Inc./ BeautyTrends

“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant vice president and senior global industry analyst, The NPD Group, Inc. “Fragrance is a powerful tool that can exude an image and even empower an individual as an expression of personal preference. With the emergence of more artisanal scents on the market, women are welcoming the opportunity to experiment and explore different options.”

The standalone oriental, woods, citrus, and fruity fragrances are still a small portion of the market, at just 7 percent of women’s fragrance dollar sales, but they are growing at the expense of the larger segments, including the top selling fragrance family, floral. Woody oriental is the only one of the larger blended fragrance families to experience growth in 2013. Two of the top 5 women’s prestige fragrances sold in the US are part of the woody oriental fragrance family, while the other three in the top five are florals and a soft floral.

Top 5 US Women's Prestige Fragrance Brands Ranked 2013 Dollar Sales

Top 5 Women's Fragrances Fragrance Family
1 Coco Mademoiselle Woody Oriental
2 Chanel No.5 Soft Floral
3 Light Blue Floral
4 Flowerbomb Woody Oriental
5 Beautiful Floral

Source: The NPD Group, Inc./ BeautyTrends

“The recognizable classics remain strong, but new players are important rising stars to watch,” said Grant. “Today, the opportunity for reinvention afforded by a novel scent coexists with the instant indulgence provided by the classics.”

*Source: The NPD Group, Inc./BeautyTrends®

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Janine Marshall

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050

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