Top Toy Properties around the Globe

NPD Highlights: Toys

Toy popularity varies by country. However, across the U.S., UK, France, Spain, Germany, and Australia, Star Wars is the one property that ranks among the top 5 properties in each country.

“The unique cultures of a country lend themselves to unique preferences, and the toy industry is no different. However, there are clearly messages and styles of play that resonate with a child, regardless of geography,” said Frédérique Tutt, Global Toy Industry Analyst with The NPD Group. “Licensing products to match business goals with global market demand is a winning strategy.”


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