The NPD Group reports consumers in the US and Europe are spending more on lip color
Port Washington, NY, October 7, 2013 – The NPD Group, Inc., a global information company, reports sales of lip products grew in the US and UK between September 2012 and August 2013, while sales were soft elsewhere in Europe. Lip segments in the US prestige beauty* industry posted an 11 percent gain, generating $665 million in the 12 months ending August 2013 (September 2012-August 2013). In Europe, the UK gained 8 percent, generating £70 million in prestige lip sales. France held relatively flat during this time, and Italy and Spain experienced small declines.
“In the US, lips are keeping in step with the nail color trend this year. Consumers are responding to the new options and innovations in beauty and what better way than with some bold lips that make a statement,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc.
“US consumers are clearly willing to invest a little more in products that will deliver the look they want, and it goes beyond just lipstick, carrying over to liner, application tools, and all-in-one lip products. Throughout Europe, sales of lip products are outperforming relative to units sold, especially in lip color, so this is a phenomenon across the pond as well,” added Grant.
The average price spent on prestige lip color in the US between September 2012 and August 2013 was $22, a 5 percent increase from the prior year. The average amount spent on lip color across Europe increased slightly as well compared last year.
“Despite the results of the top line trend numbers, the success of lip today actually has international appeal. Top brands that are bringing innovation to the lip category vary from makeup artists to legendary cosmetic brands, to top European designer names,” said Grant. “Innovations in lip are winning consumers over with the ability to provide rich color, as well as moisture and high shine – a perfect combination to enhance appearance while providing the benefits women are looking for.”
*Prestige Beauty: Products sold mainly in US Department Stores.
**All Other Lip includes multi-purpose/all-in-one/hybrid lip products, lip primer and base products.
The NPD Group, Inc.
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Port Washington, NY 11050
Checkout TrackingSM provides detailed information on consumer buying behavior, based on receipts for both online and brick-and-mortar retail purchases from the same consumers over time. Checkout Tracking delivers precise category, brand, and item-level purchase detail linked to buyers and their demographics, useful for analyzing competitive market baskets and identifying purchase patterns. Information is collected from more than 50,000 consumers from NPD’s receipt-harvesting mobile phone app and the scanning of more than 4 million in-boxes for e-receipts through Slice Intelligence.