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U.S. Hispanics More Likely to Purchase Groceries at C-Stores Than Non-Hispanics, Reports NPD

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Houston, July 22, 2013 — U.S. Hispanics are more likely to purchase grocery foods, dairy, and bread from convenience stores (c-stores) than non-Hispanics, reports The NPD Group, a leading global information company.  Spanish-dominant Hispanics are more likely to make grocery item purchases at c-stores than other Hispanics, according to the NPD report entitled The C-Store Hispanic Shopper, which examines the typical convenience store shopping behavior of Hispanics by level of acculturation and how it compares to non-Hispanics.

On average, U.S. Hispanics make almost two more visits a month than non-Hispanics to major oil chain convenience stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics, finds NPD’s convenience store research.  For some Hispanics, c-stores supplement or substitute grocery stores.

In addition to groceries, over two thirds of Hispanics consider having fresh food available at c-stores to be very/somewhat important.  Fresh foods are more likely to be purchased by Hispanics for lunch or breakfast and hot foods are preferred, finds NPD.  Sandwiches/wraps are least likely to be purchased by Hispanics. 

U.S. Hispanics Are Significantly More Likely to Use C-Stores for Grocery-Type Purchases

Source: The NPD Group/The C-Store Hispanic Shopper report  (Base sizes: Non-Hispanics: 2165, Hispanics: 1741)

“As one of the fastest growing U.S. population groups, Hispanics are an important segment for the c-store channel,” says David Portalatin, NPD’s c-store industry analyst. “As this report reveals, having a good range of grocery like items and other staples may increase Hispanic traffic, and promoting fresh foods considered to be more home-made or cooked should resonate well among Hispanics.”

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Kim McLynn
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The NPD Group, Inc.
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