In the retail and apparel worlds, there is one ultimate goal, one simple yet extraordinary metric that speaks of success like no other: having loyal customers who shop more frequently, and spend more money, than do other consumers.
And when we look through longitudinal data, observing the behaviors of millions of consumers over time, it becomes clear that few companies have reached that goal.
One of the few that has is Victoria’s Secret.
Recently we shared data about the intimates brand with reporters. And predictably, those reporters took note that Victoria’s Secret shoppers “make more frequent purchases than the average intimates consumer” and “shell out an average $40 to $60 more than the average intimate apparel shopper, aided by higher prices.”
And as if shopping more and spending more money weren’t enough, the Victoria’s Secret shopper is also younger than the average intimates shopper.
For more about the Victoria’s Secret shopper, take a look at the infographic below: