With outdoor sports sales relatively flat year over year, Industry Advisor Matt Powell looked to other industries NPD tracks to see what’s working well, to identify tactics outdoor brands should tap into. Released at Outdoor Retailer Summer Market, this paper explores what the apparel, accessories, books, beauty, food, office supplies, retail, and travel industries are doing well to connect with consumers, which outdoor retail brands are innovating on these fronts, and how you can join them to grow sales.
