E-commerce Trends You Can’t Ignore

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Thought Leadership

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As more shoppers continue to migrate online, it will be more important than ever to create digital experiences that delight them. Successful brands and retailers will adapt to this shift, while laggards will continue to lose share.

In the past, the conversation around e-commerce often centered on brick-and-mortar vs. e-commerce (brick vs. click). They were considered two separate entities engaged in a fierce battle for consumers’ share of wallet. But that's changing. 

In this paper we take a look at e-commerce trends, spending habits, and emerging players across apparel, footwear, tech, and small appliances. Read on to see what our industry analysts found using Checkout E-commerce Tracking data. 

Questions? Contact your NPD account representative, call us at 866-444-1411, or email contactnpd@npd.com.

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