Private Label Revolution: The Second Wave

Private Label Revolution: The Second Wave

Presented at Shoptalk 2018 and written by NPD’s Chief Industry Advisor, Marshal Cohen, this paper explores how private label has evolved in the U.S., why it’s hot again (and why now), the industries and categories it’s affecting, where it’s headed, and what you need to do about it, whether you’re a manufacturer or retailer.

CLICK HERE




       

Get in on
NPD Insights!

Subscribe to our monthly email newsletter for the latest industry news and views. Get fresh data, analyst insights, case studies, and more.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© The NPD Group, Inc.