Playing the Long Game: NPD’s Industry Experts Offer Recommendations for 2019 and Beyond
In preparation for the Outdoor Retailer Summer Market, NPD’s Ajay Shah sat down with sports industry experts, Matt Powell and Julia Day. Download the Q&A to get their take on changing consumer tastes, mission-driven brands, the future of stores, and how brands and retailers can re-energize the industry’s customer base.
Here’s What We Asked Our Experts:
- What are consumer trends the U.S. sport industry will need to adapt to?
- What are some opportunities to re-energize the industry’s customer base?
- We hear a lot about mission-driven brands. How can brands and retailers find their purpose?
- What does the store of the future look like?