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June 2019

Playing the Long Game: NPD’s Industry Experts Offer Recommendations for 2019 and Beyond

In preparation for the Outdoor Retailer Summer Market, NPD’s Ajay Shah sat down with sports industry experts, Matt Powell and Julia Day. Download the Q&A to get their take on changing consumer tastes, mission-driven brands, the future of stores, and how brands and retailers can re-energize the industry’s customer base.

Here’s What We Asked Our Experts:

  • What are consumer trends the U.S. sport industry will need to adapt to?
  • What are some opportunities to re-energize the industry’s customer base?
  • We hear a lot about mission-driven brands. How can brands and retailers find their purpose?
  • What does the store of the future look like?

Upcoming Event

Trend Presentation and Breakfast at Outdoor Retailer Summer Market

Date: Wednesday, June 19 | 7:00 – 9:00 a.m. MDT
Location: Denver, CO
Speakers: Matt Powell, Senior Industry Advisor, Sports, The NPD Group | Julia Day, Executive Director, Business Development, Sports, The NPD Group
Overview: Join us for breakfast and see where the marketplace is going and what your customers are thinking. This popular presentation will help you understand current market trends and dynamics, explore who is coming into your stores, and discover what drives them there. Get a winning advantage — a clear view of exactly what's happening in outdoor consumers' shopping trends. Breakfast will be available at 7:15 a.m., giving you an opportunity to connect with analysts and executives from our Sports practice prior to the presentation. Note: You must be registered for the Outdoor Retailer Summer Market to attend. 


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