The Future of Research:
Veteran Research Innovator Steve Coffey Opens Up About Emerging Technologies and How Ideas Become Reality

As Chief Innovation Officer of The NPD Group, Steve Coffey spends his days coming up with the company’s next big ideas. NPD’s Ajay Shah sat down with Steve to learn about his approach to innovation. Read on to see how innovators like Steve transform ideas into solutions that help researchers stay on top of the latest consumer trends.

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