Dear Clients and Colleagues,
As the coronavirus continues to spread rapidly around the globe, NPD is monitoring the situation closely. Our commitment first and foremost is to the health and well-being of our global community. We have implemented safety measures, having employees work from home in a number of offices and restricting travel, as have many of you.
NPD is in a strong position to help you understand and address the business implications of this unprecedented event. We began our planning in early February and have put in place pre-tested business-continuity and technical plans that will enable us to conduct business and continue to serve you, our important clients, with the information you need during these uncertain times.
It is too early to predict the overall effect on our economy and our industries with any degree of certainty. However, as the leading source of market information for more than 20 industries, we are reporting actual sales data to gauge real market impact on an ongoing basis. Additionally, we are speeding up the delivery of services where we can and partnering with polling company CivicScience on a new weekly tracker to monitor consumer sentiment and further illuminate the effect of the health crisis on attitudes and behavior.
Your client support team and our experienced industry advisors are compiling real-time insight as events unfold. Our goal, as always, is to keep you informed on what's happening in your industry and more broadly. Even more importantly, we are here to help interpret what this means for your business now and into the future.
With more than 50 years of experience in helping our clients understand their customers and markets, we are proud of our track record of helping companies make better business decisions — in good times and bad. All of us at NPD appreciate the trust you have placed in us and we stand ready to assist you — as always.
Chief Executive Officer
SVP, Corporate Communications
+1 516 625 2302
The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050