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The NPD Group Profiles the 2019 U.S. Holiday Shopper by Generation
Nov 11, 2019
The NPD Group Profiles the 2019 U.S. Holiday Shopper by Generation

Gen Z and Millennial consumers plan to start their holiday shopping on Black Friday, while Gen X and Boomers plan to spend the most of all generations.

3 Ways to Win Over the Thrifty Gen Z Consumer
Sep 6, 2019
3 Ways to Win Over the Thrifty Gen Z Consumer

Straddling adolescence and adulthood, Gen Z is at a turning point. The oldest members of Gen Z have already graduated college and are now in their early 20s. They’re considered a thrifty generation; Gen Z has posed a challenge to key general merchandise industries, which have struggled to drive dollar growth among this cohort over the past two years.

Younger Consumers Are Redefining Luxury Fashion Shopping, Reports NPD
Apr 15, 2019
Younger Consumers Are Redefining Luxury Fashion Shopping, Reports NPD

Millennial and Gen Z consumers are embracing luxury fashion, but they have a different style when it comes to the luxury retail experience and purchase journey.

3 Ways to Win Over the Thrifty Gen Z Consumer
Sep 6, 2019
3 Ways to Win Over the Thrifty Gen Z Consumer

Straddling adolescence and adulthood, Gen Z is at a turning point. The oldest members of Gen Z have already graduated college and are now in their early 20s. They’re considered a thrifty generation; Gen Z has posed a challenge to key general merchandise industries, which have struggled to drive dollar growth among this cohort over the past two years.

Younger Consumers Are Redefining Luxury Fashion Shopping, Reports NPD
Apr 15, 2019
Younger Consumers Are Redefining Luxury Fashion Shopping, Reports NPD

Millennial and Gen Z consumers are embracing luxury fashion, but they have a different style when it comes to the luxury retail experience and purchase journey.

Gen Zs Are Getting Older and Making Their Mark on Restaurants and Eating Trends
Feb 21, 2019
Gen Zs Are Getting Older and Making Their Mark on Restaurants and Eating Trends

The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends.

Younger Consumers Are Redefining Luxury Fashion Shopping, Reports NPD
Apr 15, 2019
Younger Consumers Are Redefining Luxury Fashion Shopping, Reports NPD

Millennial and Gen Z consumers are embracing luxury fashion, but they have a different style when it comes to the luxury retail experience and purchase journey.

Millennials With Kids Are A Growth Group for U.S. Restaurants
Mar 20, 2019
Millennials With Kids Are A Growth Group for U.S. Restaurants

Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families.

Millennials and Boomers Behind Three Areas of Growth in Bras, Reports NPD
Feb 27, 2019
Millennials and Boomers Behind Three Areas of Growth in Bras, Reports NPD

Millennials’ desire for comfort, Boomers’ spending power, and their common attraction to pure-play e-commerce are fueling intimate apparel industry growth.

The E-Commerce Effect
Jan 31, 2019
The E-Commerce Effect

2018 was a year of continued online growth for the U.S. office supplies industry; while brick-and-mortar retail sales were relatively flat, the e-commerce channel grew double digits compared to 2017. E-commerce has transformed the way consumers browse, compare, and purchase products, and this behavior continues to evolve. As a result, we expect the online channel will bring even more opportunities and changes to the office supplies space in 2019.

Millennials and Boomers Behind Three Areas of Growth in Bras, Reports NPD
Feb 27, 2019
Millennials and Boomers Behind Three Areas of Growth in Bras, Reports NPD

Millennials’ desire for comfort, Boomers’ spending power, and their common attraction to pure-play e-commerce are fueling intimate apparel industry growth.

Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share
Oct 15, 2018
Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share

The aging population and corresponding changes in life stage will contribute to the decline in total eating occasions on a per capita basis in the U.S., according to The NPD Group’s recently released Eating Patterns in America.

Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold  Considerable Spending Power, According to NPD
Sep 27, 2018
Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold Considerable Spending Power, According to NPD

While parents spend the most on toys, grandparents’ spending growth in the last 12 months exceeded nearly all other consumer segments, including parents. In addition, grandparents’ online spend has grown at a faster rate than any other toy consumers.

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