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Sneakernomics: Sports and Sustainability
Aug 29, 2018
Sneakernomics: Sports and Sustainability

Millennial and Gen Z consumers want to know where their brands and retailers stand on important social and environmental issues, and are willing to take their business elsewhere if those positions don’t align with their own. Matt Powell explains how the outdoor and athletic markets are winning here, and where there’s opportunity.

8 Retail Trends Through a Millennial Lens
Mar 1, 2018
8 Retail Trends Through a Millennial Lens

NPD’s Chief Industry Advisor, Retail, Marshal Cohen, recently came up with eight ways Millennial consumers differ from older consumers, when it comes to the kinds of products they buy (and why).

Matt Powell Talks Sports with Millennials Online vs In Store
Jan 11, 2018
Matt Powell Talks Sports with Millennials Online vs In Store

Everyone talks about how Millennials are changing the way shopping is done, but how true is that really? Matt Powell chats with graduate students at Rutgers University to find out what their shopping habits are.

Guide to Gen Z: Debunking the Myths of Our Youngest Generation
Aug 31, 2017
Guide to Gen Z: Debunking the Myths of Our Youngest Generation

Over the past few years, public interest has shifted from Millennials to the younger kids on the block: Generation Z. Also referred to as "post-Millennials," "the iGeneration," and the "Homeland generation,” they’re most commonly known as—simply—“Gen Z”.

Gen Zs Are Discerning Grocery Shoppers with an Eye for Organic and Real Foods
Mar 21, 2018
Gen Zs Are Discerning Grocery Shoppers with an Eye for Organic and Real Foods

Gen Zs, those ages 20 and younger, have the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group. Raised by Gen X parents, Gen Zs eat more organic foods and beverages than any other group, and were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.

Guide to Gen Z: Debunking the Myths of Our Youngest Generation
Aug 31, 2017
Guide to Gen Z: Debunking the Myths of Our Youngest Generation

Over the past few years, public interest has shifted from Millennials to the younger kids on the block: Generation Z. Also referred to as "post-Millennials," "the iGeneration," and the "Homeland generation,” they’re most commonly known as—simply—“Gen Z”.

Sneakernomics: Here Comes Gen Z, Part 2
May 8, 2017
Sneakernomics: Here Comes Gen Z, Part 2

In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and retailers it’s certainly necessary to understand this important next generation.

Sneakernomics: Here Comes Gen Z, Part 1
May 1, 2017
Sneakernomics: Here Comes Gen Z, Part 1

I’ve written a lot about Millennials, but there is another cohort, Generation Z, that’s just as large in both scope and influence.

8 Retail Trends Through a Millennial Lens
Mar 1, 2018
8 Retail Trends Through a Millennial Lens

NPD’s Chief Industry Advisor, Retail, Marshal Cohen, recently came up with eight ways Millennial consumers differ from older consumers, when it comes to the kinds of products they buy (and why).

Millennials, Athleisure, and E-commerce Continue to Drive Apparel Sales, But Growth Has Slowed
Feb 21, 2018
Millennials, Athleisure, and E-commerce Continue to Drive Apparel Sales, But Growth Has Slowed

Millennials, athleisure, and ecommerce continue to be the brightest spots in the U.S. apparel industry, though they lost some of their intensity in 2017, reports The NPD Group, a leading global information company.

Matt Powell Talks Sports With Millennials – What Gets Millennials Into Stores?
Jan 19, 2018
Matt Powell Talks Sports With Millennials – What Gets Millennials Into Stores?

The changing shopping tastes of the younger generation are implicated in the closing of hundreds of stores and are leading them to mostly shop online. But, what can retailers do to change this habit and get this age group to shop in stores? Watch this video to hear what some Millennials had to say.

Sneakernomics:  How Golf Lost the Millennials
Feb 23, 2017
Sneakernomics: How Golf Lost the Millennials

Mark King, former President of Taylor Made/Adidas Golf cited the lack of "minorities playing, women coming into the game" as reasons for golf's decline.

Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share
Oct 15, 2018
Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share

The aging population and corresponding changes in life stage will contribute to the decline in total eating occasions on a per capita basis in the U.S., according to The NPD Group’s recently released Eating Patterns in America.

Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold  Considerable Spending Power, According to NPD
Sep 27, 2018
Accounting for $7 Billion of U.S. Toy Industry Sales, Grandparents Hold Considerable Spending Power, According to NPD

While parents spend the most on toys, grandparents’ spending growth in the last 12 months exceeded nearly all other consumer segments, including parents. In addition, grandparents’ online spend has grown at a faster rate than any other toy consumers.

npd.com | © 2018. The NPD Group, Inc.

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