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9 Ways Back-to-School Shopping Is Changing

With one month left to go before school’s return (in much of the country), back-to-school shopping is already well under way. Our industry analysts across fashion, office supplies, consumer electr...


Back to Basics: An Ode to Yesteryear and the Products People Are Buying Again

Things come back into style eventually. Across the fields of music, fashion, television, and design, our society nods to decades past with the resurgence of old trends. Many describe this fashion...


Prime Days and Mini-Seasons: Looking Differently at Back-to-School Shopping

There’s no longer a back-to-school shopping “season.” Rather, there is a series of mini-seasons with distinct timelines that attract different types of buyers and involve varying types of products...


Staying In Is the New Going Out: The Hygge Trend’s Impact on American Retail

Let’s face it—the world can be a pretty scary place. Throughout history, people have turned to different forms of escapism to recharge and refuel from their increasingly high-stress lifestyles....


Retail Reborn: How the Aspirational Purchase Has Shifted

Key Considerations for Retailers and Brands for the Future of Commerce ...


The Retail Evolution

The death of retail as we now know it is greatly exaggerated. Retail isn’t dying, it’s evolving and doing so out of necessity. The current retail evolution is being driven by a confluence of chang...


10 Ways to Win Over Consumers in 2017

As we approach the end of the first quarter, our industry analysts are studying our retail sales data, identifying industry trends, and looking ahead toward what key technologies, categories, an...


How Do We Calculate “Velocity”, and How Can It Help You?

A Complete Guide to Using the Velocity Metric to Sell High-Performing Products...


From Board Games to Toothbrushes, Five Holiday Hits You’d Never Expect

What was hot during Holiday 2016? It’s a question brands and retailers all want to answer as they reflect on the holiday’s successes and misses in preparation for Holiday 2017. Our research team was p...


Holiday Shopping Sprees Are Just Getting Started

Hold your horses. Early forecasts surrounding holiday spending this year may have come too soon, our partner CivicScience has found. People who expect to spend more money this holiday season has in...


How Far Along Are Shoppers in Their Holiday Shopping?

With less than one week to go before Christmas, Americans are on the home stretch with their holiday shopping. Our partner, CivicScience, has been busy polling U.S. adult consumers on their holiday sh...


Holiday Shopping Trends: 2016 Recap (Infographic)

Our partner CivicScience has been tracking a variety of consumers’ holiday shopping habits this season – everything from Black Friday shopping plans to the gifts people would most like to receive....


Skip the Stress: Our Short and Sweet Holiday Gift-Giving Guide

Buying gifts for friends and family can be daunting, no matter how well you know them. Luckily, our partner CivicScience is here to give you some data-driven information that might help put you a...


Shoppers Don’t Like Anything About Holiday Shopping

“It’s the most wonderful time of the year,” or so the Muzak piped into the mall speaker system declares as holiday shoppers scramble to complete gift lists on time and under budget. The holiday se...


Top 6 Home Entertaining Trends of Holiday 2016

An essential part of the holidays is gathering with your people to celebrate family, friends, and the milestones of the calendar year. For many Americans, this means decking the halls fantastic, ma...


How Early is too Early for Christmas in Retail?

Is it some circadian rhythm, or do Christmas lovers set their clocks to November 1 at Midnight to start playing “All I Want for Christmas is You” and installing twinkle lights? Holiday fans and retail...


Subscription Retail: Subscribing to Experiences (via Products)

These days you can buy just about anything, for just about anyone, via online subscription services. Are you a cat lady? Cat Lady Box has just what you love. Geeks and gamers—just sign up with Loot Cr...


How We Predicted Sales for the Under Armour Curry 2 Low Basketball Shoe

Want to make products people love? You need to distinguish winners from losers, move fast to keep ahead of trends, and maybe even plan for a hot category’s decline. ...


Foodservice Brief: Full Service – Your “Sweet Spot” Has Eroded

“What’s for dinner?” is a decision consumers grapple with daily. With so many options, it’s a constant question – make, or buy? Are they in the mood to check out that new neighborhood taco joint, or ...


The Future of Social Commerce: How “Buy Buttons” Are Disrupting the Retail World

When discovering a product of interest on social media these days, who has time to open a new browser window, navigate to a brand’s website, and complete a new search for the product? By 2016 stan...


Tech Talks

This time, our Market Intelligence team focuses on Bluetooth headsets. Where is consumers’ affinity strong? Where are your most promising opportunities?...


Even the Affluent Adore Dollar Stores, Finds Checkout Tracking

Amid the disappointing U.S. earnings news in Q2, one segment of the retail industry has reason to celebrate: dollar stores. Both Dollar Tree Inc. (which owns the Dollar Tree and Family Dollar chain...


Generation, Life Stage, or Both: What’s Behind the Shifts?

The behaviors of the Millennial generation have been highly analyzed and studied, so it shouldn’t be surprising to hear this group consumes many fresh foods and beverages and makes healthy snack food ...


Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what do...


An Eye on Boomers’ Fuel Consumption

While Millennials have been on retailers’ radar as a prime demographic group to target, the Baby Boomer age cohort should not be ignored. Baby Boomers are the generation with the greatest buying power...


Planners Are About the Future, Not the Past

I’ve been using a Franklin Planner for more than 25 years. Much of my adult life is recorded in the paper pages of that calendar system, which is designed to push users to organize their time by fo...


By Nudge or by Shove: Toward the Survey of the Future

By George Terhanian, Group President and Chief Research & Analytics Officer, The NPD Group...


Winning Millennials, Gen X, and Boomers With the Five Ws

Every journalist and student in America knows the so-called five Ws: who, what, when, where, and why. It turns out the same five Ws are also the most basic forms of consumer segmentation. ...


Exploring Cross-Generational Buying Behavior at a Time of Complex Change in the Retail Landscape

A Joint Report by The NPD Group and the Baker Retailing Center at the Wharton School...


2015 Holiday Wrap-Up

If you’re anything like us here at NPD, the holiday season is a pretty big deal. Heck, we start getting in the holiday spirit come September. We relish the outpouring of shopping status updates Nov...


Winning Millennials, Gen X, and Boomers With the Five Ws

Wharton and NPD Study Uncovers Retail Opportunities Across Three Generations ...


8 Ways Consumers Holiday Shop Differently Across the U.S.

When it comes to how people feel and behave around the holiday retail season, it is by no means the same throughout the U.S. So when you divide the country into regions, some pretty cool trends eme...


Food For Thought: Food and Beverage Habits To Expect In 2016

What we eat and drink each year might not change as quickly as the mobile phones we carry in our pockets, but food and beverage marketers should not take this as a license to rest on their laurels. Ch...


10 Unexpected Things we Learned in 2015

Every year at this time we start thinking about New Year’s resolutions. Our goal -- which mixes ambition and realism -- is to choose resolutions that are both worth doing and actually possible. In ...


4 Reasons to Feel Good About the Holiday Shopping Season

We recently explored what people hate most about holiday shopping in stores, detailing consumer grumbles about the holiday shopping season. Because we also like to see the glass as half full, we we...


Food For Thought: Consumers Still Evolving Their Consumption Behaviors

Health plays a major role in influencing what we choose to eat, including at snacking occasions, but depending on the time of day, health can have little to do with the foods and beverages we consu...


Understanding Omnichannel Shoppers Through Receipt Mining

Back in the day -- and we mean the mythical, halcyon days of small-town America -- shopkeepers were among the core, central figures in a community. Their prestige came from their well-recognized kn...


What Wins a Consumer’s Loyalty?

CivicScience, a research partner of The NPD Group, asked more than 30,000 U.S. consumers what made them loyal to a particular brand. The top answer, as you can see in the graph below, is “quality.”...


Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

The retail world is obsessed with Millennials....


The Top 5 Things People Hate Most About Holiday Shopping

Holiday shopping is full of highs and lows. One moment, you feel a surge of victory as you come across the perfect gift for your dad, seemingly undiscovered and marked down 20 percent, just as the ...


Amazon Prime Reaches One of Every Four American Households

Roughly a quarter of American households now have access to an Amazon Prime account, shown by new research from The NPD Group and CivicScience. This suggests the online retailer’s premium service h...


Food for Thought: Consumer Economics – Impact On Food and Foodservice Industries

It might seem consumption patterns are extremely stable since there are relatively few changes from one year to the next, but rest assured there is movement – and it’s best to be prepared for it. ...


Doing Good and Doing Well

Winning customers’ dollars by winning customers’ hearts. Looking at the advantages of corporate social responsibility...


Retail Data 101: How Much Impact Does Change In Your Market Share Have On Your Business?

This is the first in a series that breaks down retail data measures for the math-averse. Whether you’re just getting started, or if this isn’t your typical area of focus—this is for you....


Moms Rule Retail

The differences between the generations’ moms are bigger, and more important, than you might expect...


Toying With Gender-Neutral Labels

In mid-August Target made headlines after announcing a phase-out of gender-based signage in certain children’s sections of its store....


The cost of not knowing the right price

A rose by any other word would smell as sweet. Shakespeare taught us that. But does the same hold true for price?...


What Feels Longer Than a School Day to a 10-Year Old?

Ahh the Back-to-School shopping season! That make or break time of year for many of the manufacturers and retailers who toil in the world of academic supplies and related paraphernalia. It can be a st...


Food for Thought: Success Isn’t So Sweet Anymore

It’s been a few decades since the U.S. nutritional guidelines on fats were established, advising consumers to avoid or limit their intake. When marketers responded with low-fat options, many of the...


Gender-Neutral Retail

How Retail is Becoming Less Gendered, and Why You Should Care...


The Business Case for Comparing Apples to Oranges

If you spend enough time looking at enough data, you’ll realize that correlations tend to fall into three categories...


Are Your Best Customers Cheating on You?

Looking at what your customers buy after they checkout...


Talking Shop

How Social Networks Are Revolutionizing E-commerce...


Facing (Virtual) Reality

How smart mirrors, VR headsets, and other tech will alter retail...


Weakness in key weeks

Back-to-school or holidays … the truth is in the data...


Experiential Purchasing and the New Retail

What it means when consumers want to do something, not just buy something...


Big dreams, small stores

Smaller-footprint retail offers challenges, opportunities to manufacturers...


Fowl Play

There is a question that has plagued philosophers from every culture and in every age: Which came first, the chicken or the egg?...


Emotional disconnect in the connected home

There may not be a word in the English language that carries more subtext, more connotative and emotional weight, than “home.”...


Driving change without a driver: How the driverless car will alter retail forever

The particulars of the retail business are always derivative. The nature of what is sold, and where it’s sold, and at what price, is always derived from the nature of other things....


How David Can Beat Goliath With Data

. . . and How Goliath Can Crush David With the Same Numbers...


Stores and stories: Are the retail and media industries merging?

(Editor’s note: The article below was written by Paul Conley, The NPD Group’s director of content marketing, and originally appeared on the LinkedIn Pulse publishing platform.)...


Growing Down: When Less Really is More

Can you extend your premium brand to a “less-premium” price point?...


Six Retail Insights Hidden in Data

If you’re ready to unlock deeper insights that can benefit your business, it’s critical you look where others can’t. ......


The Things They Bought a Lot

At any given point in time, there are really just two ways to increase sales. You can try to get people to buy more of what you sell, or you can try to sell more of what people are buying. That lat...


Three Unexpected Things We Learned About Millennials In 2014

Millennials are perhaps the most coveted, and certainly the most misunderstood, demographic in the retail world. Stereotypes abound. Think bearded hipsters eating artisanal pickles in Brooklyn....


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