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How Far Along Are Shoppers in Their Holiday Shopping?

Now that we’ve turned a page on Black Friday weekend, we’ve observed some substantial moves in Americans’ holiday shopping progress. While you’ve been savoring fall leaves and pumpkin spice lattés, ou...


How Early is too Early for Christmas in Retail?

Is it some circadian rhythm, or do Christmas lovers set their clocks to November 1 at Midnight to start playing “All I Want for Christmas is You” and installing twinkle lights? Holiday fans and retail...


Subscription Retail:
Subscribing to Experiences (via Products)

Subscription services—those curated boxes that arrive at your doorstep filled with beauty products, wardrobe items, snacks, dog toys, all of the above, or whatever suits your fancy—are winning over th...


How We Predicted Sales for the Under Armour Curry 2 Low Basketball Shoe

Want to make products people love? You need to distinguish winners from losers, move fast to keep ahead of trends, and maybe even plan for a hot category’s decline. ...


Foodservice Brief: Full Service – Your “Sweet Spot” Has Eroded

“What’s for dinner?” is a decision consumers grapple with daily. With so many options, it’s a constant question – make, or buy? Are they in the mood to check out that new neighborhood taco joint, or ...


Full Service – Your “Sweet Spot” Has Eroded

Over the past few years, restaurant operators have been increasing prices to regain some of the margin they have lost as a result of increased costs of doing business. However, making these adjust...


The Future of Social Commerce

Craving pizza? Just Tweet a pizza emoji. Want that area rug? Just click the Buyable Pin for it to adorn your own home. Wish the watch in your Instagram feed were on your wrist? Just click on the brand...


Tech Talks

This time, our Market Intelligence team focuses on Bluetooth headsets. Where is consumers’ affinity strong? Where are your most promising opportunities?...


Even the Affluent Adore Dollar Stores, Finds Checkout Tracking

Amid the disappointing U.S. earnings news in Q2, one segment of the retail industry has reason to celebrate: dollar stores. Both Dollar Tree Inc. (which owns the Dollar Tree and Family Dollar chain...


Generation, Life Stage, or Both: What’s Behind the Shifts?

The behaviors of the Millennial generation have been highly analyzed and studied, so it shouldn’t be surprising to hear this group consumes many fresh foods and beverages and makes healthy snack food ...


Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what do...


An Eye on Boomers’ Fuel Consumption

While Millennials have been on retailers’ radar as a prime demographic group to target, the Baby Boomer age cohort should not be ignored. Baby Boomers are the generation with the greatest buying power...


Planners Are About the Future, Not the Past

I’ve been using a Franklin Planner for more than 25 years. Much of my adult life is recorded in the paper pages of that calendar system, which is designed to push users to organize their time by fo...


By Nudge or by Shove: Toward the Survey of the Future

By George Terhanian, Group President and Chief Research & Analytics Officer, The NPD Group...


Winning Millennials, Gen X, and Boomers With the Five Ws

Every journalist and student in America knows the so-called five Ws: who, what, when, where, and why. It turns out the same five Ws are also the most basic forms of consumer segmentation. ...


Marketing To Visit Situations

Within any industry, purchase decisions are influenced by a variety of consumer needs. With restaurants, the decision is not simply whether to have lunch at a restaurant. Other factors come into play:...


Exploring Cross-Generational Buying Behavior at a Time of Complex Change in the Retail Landscape

A Joint Report by The NPD Group and the Baker Retailing Center at the Wharton School...


2015 Holiday Wrap-Up

If you’re anything like us here at NPD, the holiday season is a pretty big deal. Heck, we start getting in the holiday spirit come September. We relish the outpouring of shopping status updates Nov...


Winning Millennials, Gen X, and Boomers With the Five Ws

Wharton and NPD Study Uncovers Retail Opportunities Across Three Generations ...


Delivery – A Growth Opportunity On The Horizon

Historically, consumers had very few meal choices in terms of what could be delivered to them. Pizza and Asian foods were about it. Carry-out/take-out/drive-thru have been the primary options fulfilli...


Enter the Grocerant: Grocery Stores Winning at Foodservice

Grocery stores have it all. They compete in every food category and have a great reputation for variety and freshness. The marketing of prepared foods by grocers has expanded with increased participat...


Value Wars – A New Twist On Combo Meal Deals

The QSR segment has been known for offering consumers combo meal deals and lower-priced value menu options. The focus on lower-priced options has been relatively quiet for a number of years, particula...


8 Ways Consumers Holiday Shop Differently Across the U.S.

When it comes to how people feel and behave around the holiday retail season, it is by no means the same throughout the U.S. So when you divide the country into regions, some pretty cool trends eme...


Food For Thought: Food and Beverage Habits To Expect In 2016

What we eat and drink each year might not change as quickly as the mobile phones we carry in our pockets, but food and beverage marketers should not take this as a license to rest on their laurels. Ch...


10 Unexpected Things we Learned in 2015

Every year at this time we start thinking about New Year’s resolutions. Our goal -- which mixes ambition and realism -- is to choose resolutions that are both worth doing and actually possible. In ...


NPD’s 2016 Outlook – It’s All About the Food

Keeping up with the latest health trends in the foodservice industry is an ongoing challenge. Fortunately for restaurant operators, consumers’ definition of healthy food has broadened. It’s less about...


A Snapshot: McDonald’s All Day Breakfast

Breakfast lovers who want to order breakfast foods throughout the day at QSRs now have a new option available to them. McDonald’s recently introduced “all day breakfast,” and it has caught the attenti...


4 Reasons to Feel Good About the Holiday Shopping Season

We recently explored what people hate most about holiday shopping in stores, detailing consumer grumbles about the holiday shopping season. Because we also like to see the glass as half full, we we...


Food For Thought: Consumers Still Evolving Their Consumption Behaviors

Health plays a major role in influencing what we choose to eat, including at snacking occasions, but depending on the time of day, health can have little to do with the foods and beverages we consu...


Understanding Omnichannel Shoppers Through Receipt Mining

Back in the day -- and we mean the mythical, halcyon days of small-town America -- shopkeepers were among the core, central figures in a community. Their prestige came from their well-recognized kn...


What Wins a Consumer’s Loyalty?

CivicScience, a research partner of The NPD Group, asked more than 30,000 U.S. consumers what made them loyal to a particular brand. The top answer, as you can see in the graph below, is “quality.”...


Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

The retail world is obsessed with Millennials....


Channel Blurring: Challenging Quick Service Restaurants

As traditional convenience store (c-store) products slip in demand, c-store operators must place a stronger emphasis on prepared foods to improve profits. A growing number of c-store chains are provid...


The Top 5 Things People Hate Most About Holiday Shopping

Holiday shopping is full of highs and lows. One moment, you feel a surge of victory as you come across the perfect gift for your dad, seemingly undiscovered and marked down 20 percent, just as the ...


Amazon Prime Reaches One of Every Four American Households

Roughly a quarter of American households now have access to an Amazon Prime account, shown by new research from The NPD Group and CivicScience. This suggests the online retailer’s premium service h...


Making Summer Menus Interesting and Appealing

For many restaurant operators, the change of season also means a change in the items on their menus. More consumers are out and about when the weather is nice, and having a menu that offers new and in...


A Time and a Reason For Specialty Beverage LTOs

Whether we want to believe it or not, fall is fast approaching. As the weather cools in much of the U.S., consumers will begin to seek out more hot beverages and different flavors for their beverage c...


Food for Thought: Consumer Economics – Impact On Food and Foodservice Industries

It might seem consumption patterns are extremely stable since there are relatively few changes from one year to the next, but rest assured there is movement – and it’s best to be prepared for it. ...


Doing Good and Doing Well

Winning customers’ dollars by winning customers’ hearts. Looking at the advantages of corporate social responsibility...


Retail Data 101: How Much Impact Does Change In Your Market Share Have On Your Business?

This is the first in a series that breaks down retail data measures for the math-averse. Whether you’re just getting started, or if this isn’t your typical area of focus—this is for you....


Consumers’ Changing Needs Will Drive Growth in 2015 and Beyond

The world and foodservice-related enterprises like restaurants, manufacturers, and food retailers are changing at an ever-increasing pace. But just as much as many things change, others will remain th...


Traditional QSRs Losing Visits To C-Stores and Fast Casual

Consumers obtain the vast majority of their fast food meals and snacks from traditional quick service restaurants, retail establishments, and fast casual outlets. Last year, traditional QSRs fulfilled...


Beverages: What Will Change the Trends in Commercial Foodservice?

Beverages have shown waning popularity in restaurants over the past several years. An improving economy was expected be a key impetus for increased beverage orders at restaurants. The thought was that...


The Importance of Millennials

Defining the "Millennial Generation" is not an exact science. Commentators have used birth dates ranging from the mid-1970s to the early 2000s – generally, Millennials are considered to have come of a...


More Than Just Price Drives Millennials’ Outlet Choices

To strengthen a chain’s share in the marketplace among Millennials, creative efforts must be applied to build appeal. We know that despite the financial pressures being felt by many within this age gr...


The Burger Dichotomy

The burger is an American classic, right up there with mom and apple pie. When it comes to their burgers, consumers place more value on the quality, freshness, and taste of a burger than its price or ...


Comfort Foods — A New Twist on Some Old Favorites

Many of the foods Americans consider “comfort foods” seem to be making a comeback, but in a different way. Some of the hottest chefs in America are taking these old favorites and infusing them with hi...


Competition Is No Longer Just the Restaurant Down the Street

Restaurant industry competition continues to intensify as the market becomes more fragmented.  Your competition is no longer just the restaurant down the street. Many other concepts are making headway...


How Consumers Manage Their Restaurant Spend

The economic outlook is more positive today than it has been in several years. This should bode well for consumers’ ability to increase spending at restaurants. Unemployment continues its downward tre...


Competition Is No Longer Just the Restaurant Down the Street

Restaurant industry competition continues to intensify as the market becomes more fragmented.  Your competition is no longer just the restaurant down the street. Many other concepts are making headway...


Moms Rule Retail

The differences between the generations’ moms are bigger, and more important, than you might expect...


Toying With Gender-Neutral Labels

In mid-August Target made headlines after announcing a phase-out of gender-based signage in certain children’s sections of its store....


The cost of not knowing the right price

A rose by any other word would smell as sweet. Shakespeare taught us that. But does the same hold true for price?...


What Feels Longer Than a School Day to a 10-Year Old?

Ahh the Back-to-School shopping season! That make or break time of year for many of the manufacturers and retailers who toil in the world of academic supplies and related paraphernalia. It can be a st...


Food for Thought: Success Isn’t So Sweet Anymore

It’s been a few decades since the U.S. nutritional guidelines on fats were established, advising consumers to avoid or limit their intake. When marketers responded with low-fat options, many of the...


Gender-Neutral Retail

How Retail is Becoming Less Gendered, and Why You Should Care...


The Business Case for Comparing Apples to Oranges

If you spend enough time looking at enough data, you’ll realize that correlations tend to fall into three categories...


What’s The Skinny On Consumer Perception of “Healthy” Eating?

It’s an ongoing challenge to keep up with the latest health trends in the foodservice industry. Fortunately for restaurant operators, consumers’ definition of healthful food has expanded. Now it’s les...


Are Your Best Customers Cheating on You?

Looking at what your customers buy after they checkout...


Talking Shop

How Social Networks Are Revolutionizing E-commerce...


Facing (Virtual) Reality

How smart mirrors, VR headsets, and other tech will alter retail...


Weakness in key weeks

Back-to-school or holidays … the truth is in the data...


Experiential Purchasing and the New Retail

What it means when consumers want to do something, not just buy something...


Big dreams, small stores

Smaller-footprint retail offers challenges, opportunities to manufacturers...


Fowl Play

There is a question that has plagued philosophers from every culture and in every age: Which came first, the chicken or the egg?...


Emotional disconnect in the connected home

There may not be a word in the English language that carries more subtext, more connotative and emotional weight, than “home.”...


Driving change without a driver: How the driverless car will alter retail forever

The particulars of the retail business are always derivative. The nature of what is sold, and where it’s sold, and at what price, is always derived from the nature of other things....


How David Can Beat Goliath With Data

. . . and How Goliath Can Crush David With the Same Numbers...


Stores and stories: Are the retail and media industries merging?

(Editor’s note: The article below was written by Paul Conley, The NPD Group’s director of content marketing, and originally appeared on the LinkedIn Pulse publishing platform.)...


Growing Down: When Less Really is More

Can you extend your premium brand to a “less-premium” price point?...


Six Retail Insights Hidden in Data

If you’re ready to unlock deeper insights that can benefit your business, it’s critical you look where others can’t. ......


The Things They Bought a Lot

At any given point in time, there are really just two ways to increase sales. You can try to get people to buy more of what you sell, or you can try to sell more of what people are buying. That lat...


Three Unexpected Things We Learned About Millennials In 2014

Millennials are perhaps the most coveted, and certainly the most misunderstood, demographic in the retail world. Stereotypes abound. Think bearded hipsters eating artisanal pickles in Brooklyn....


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