Thought Leadership
Cross-industry insights for a deeper perspective

Food for Thought

In May, we held our IDEA 2018 thought leadership summit, where the theme was Under Fire | On Fire. The event highlighted struggles in the retail sector, and also acknowledged brands that are havin...


10 Trends You Should Know About Kids’ Licensed Products

Licensed products make up one quarter of U.S. unit sales for children ages 14 and under, across 17 industries. From backpacks to coloring books, to t-shirts and games, kids love the company of Har...


An Introduction to Blockchain, and What it Means for Retail’s Future

What is blockchain in layman’s terms, and how is it different from bitcoin? Learn about  the industries this new technology is reaching, and how it could alter retail—with added insight from our ...


Food for Thought

The low-carb diets of the early 2000s demonized sugars in U.S. consumers’ minds, leading them to change their behaviors. Categories with higher levels of sugar, like confections, saw persistent co...


Private Label Revolution: The Second Wave

Presented at Shoptalk 2018 and written by NPD’s Chief Industry Advisor, Marshal Cohen, this paper explores how private label has evolved in the U.S., why it’s hot again (and why now), the indust...


8 Retail Trends Through a Millennial Lens

NPD’s Chief Industry Advisor, Retail, Marshal Cohen, recently came up with eight ways Millennial consumers differ from older consumers, when it comes to the kinds of products they buy (and why)....


Food for Thought

Convenience is a key driver of ecommerce growth in food and beverage, which means marketers must reimagine their products as solutions. The world is becoming more focused on the experience of usin...


Categories Shifting Online

More grocery, apparel, prestige beauty, and toy sales are shifting to e-commerce, with new offerings and delivery options. Find out how online sales are growing, and why now....


10 Retail Predictions for 2018

2018 will be another challenging year for retail. What  trends will captivate consumers? How will the online/in-store shopping  dichotomy play out? ...


Food for Thought

Much of the talk in marketing these days focuses on connecting with Millennials and Boomers, as both groups are acting differently from their predecessors and are in dramatically shifting life sta...


12 Shopping Predictions for Holiday 2017

Get expectations and recommendations for how consumers will shop this holiday season from NPD’s industry analysts across retail, accessories, apparel, beauty, footwear, home, technology, toys, sp...


Food for Thought

Each generation brings slight changes to the way we approach food and preparation, and that’s no different from what we see with Millennials. We know already that this generation is consuming fres...


Guide to Gen Z: Debunking the Myths of Our Youngest Generation

Over the past few years, public interest has shifted from Millennials to the younger kids on the block: Generation Z. Also referred to as "post-Millennials," "the iGeneration," and the "Homeland g...


9 Ways Back-to-School Shopping Is Changing

With one month left to go before school’s return (in much of the country), back-to-school shopping is already well under way. Our industry analysts across fashion, office supplies, consumer electr...


Back to Basics: An Ode to Yesteryear and the Products People Are Buying Again

Things come back into style eventually. Across the fields of music, fashion, television, and design, our society nods to decades past with the resurgence of old trends. Many describe this fashion...


Cash Is Still King … Sort of

The payments world may be moving inexorably toward digital, but there’s still a place for cold, hard cash. ...


Owning an Amazon Echo Dramatically Changes How You Shop

Much of Amazon’s marketing efforts during this year’s Prime Day will focus on convincing consumers to buy one of its Echo products. ...


Whole Foods, Amazon and the “Last Mile” in Grocery Delivery

It will be a long time before the dust settles from the announcement this morning that Amazon will buy Whole Foods. ...


Age Isn’t Just a Number at Retail

You’ve heard it said of some young folks that they “have an old soul.” You’ve also heard some older folks described as “young at heart.” But sayings like those refer to exceptions. In general, old...


What Receipts Data Says About Coach’s Purchase of Kate Spade

The news that Coach Inc. is buying Kate Spade & Co. for some $2.4 billion --  a substantial 27.5 percent premium over Friday’s closing share price -- had us wondering what could justify such a pri...


Prime Days and Mini-Seasons: Looking Differently at Back-to-School Shopping

There’s no longer a back-to-school shopping “season.” Rather, there is a series of mini-seasons with distinct timelines that attract different types of buyers and involve varying types of products...


Under the Covers at Bed, Bath and Beyond

Investors in Bed, Bath and Beyond have been tossing and turning in bed of late, as the retailer issued a number of less-than-stellar earnings statements. ...


Rue the Day

Rue21 has filed for bankruptcy. That doesn’t come as a surprise. The teen retailer’s woes have been well-documented. And just last month, the apparel chain said it would close 400 of its stores. ...


Staying In Is the New Going Out: The Hygge Trend’s Impact on American Retail

Let’s face it—the world can be a pretty scary place. Throughout history, people have turned to different forms of escapism to recharge and refuel from their increasingly high-stress lifestyles....


Penetrating Insights of the Penetration Index

How big is Wal-Mart? How pervasive is McDonald’s? Dollar Tree? Dunkin’ Donuts? In the intense and lucrative battle for consumers’ attention and dollars, which retailers and restaurants have become ful...


MM.LaFleur Dresses for Success

In the world of retail, particularly in that subset of E-commerce stores that are expanding into brick and mortar, no company is getting as much attention as MM.LaFleur. ...


Retail Reborn: How the Aspirational Purchase Has Shifted

Key Considerations for Retailers and Brands for the Future of Commerce ...


The Retail Evolution

The death of retail as we now know it is greatly exaggerated. Retail isn’t dying, it’s evolving and doing so out of necessity. The current retail evolution is being driven by a confluence of chang...


10 Ways to Win Over Consumers in 2017

As we approach the end of the first quarter, our industry analysts are studying our retail sales data, identifying industry trends, and looking ahead toward what key technologies, categories, an...


How Do We Calculate “Velocity”, and How Can It Help You?

A Complete Guide to Using the Velocity Metric to Sell High-Performing Products...


Marrying Macy’s

In mergers, as in marriage, it’s a good idea to have a few things in common. ...


From Board Games to Toothbrushes, Five Holiday Hits You’d Never Expect

What was hot during Holiday 2016? It’s a question brands and retailers all want to answer as they reflect on the holiday’s successes and misses in preparation for Holiday 2017. Our research team was p...


What Makes a Millennial Spend Big?

Money isn’t easy to come by. Especially when you’re young. ...


Why Buy a Dress or Company When you Can Rent or Partner

You’d be hard-pressed to name two retailers with brand identities as different as those of Neiman Marcus and Rent the Runway. ...


Don’t Rain on Macy’s Parade Just Yet

As the media and Wall Street parse the news that Macy’s may shed more than 10,000 jobs in the wake of poor earnings, we decided to see what the data says about Macy’s prospects....


Holiday Shopping Sprees Are Just Getting Started

Hold your horses. Early forecasts surrounding holiday spending this year may have come too soon, our partner CivicScience has found. People who expect to spend more money this holiday season has in...


How Far Along Are Shoppers in Their Holiday Shopping?

With less than one week to go before Christmas, Americans are on the home stretch with their holiday shopping. Our partner, CivicScience, has been busy polling U.S. adult consumers on their holiday sh...


Holiday Shopping Trends: 2016 Recap (Infographic)

Our partner CivicScience has been tracking a variety of consumers’ holiday shopping habits this season – everything from Black Friday shopping plans to the gifts people would most like to receive....


Skip the Stress: Our Short and Sweet Holiday Gift-Giving Guide

Buying gifts for friends and family can be daunting, no matter how well you know them. Luckily, our partner CivicScience is here to give you some data-driven information that might help put you a...


Shoppers Don’t Like Anything About Holiday Shopping

“It’s the most wonderful time of the year,” or so the Muzak piped into the mall speaker system declares as holiday shoppers scramble to complete gift lists on time and under budget. The holiday se...


Top 6 Home Entertaining Trends of Holiday 2016

An essential part of the holidays is gathering with your people to celebrate family, friends, and the milestones of the calendar year. For many Americans, this means decking the halls fantastic, ma...


How Early is too Early for Christmas in Retail?

Is it some circadian rhythm, or do Christmas lovers set their clocks to November 1 at Midnight to start playing “All I Want for Christmas is You” and installing twinkle lights? Holiday fans and retail...


Are There Too Many Chefs in the Kitchen for Williams Sonoma?

Wall Street has not been kind to Williams-Sonoma. A year ago, shares in the kitchenware and home furnishings retailer traded above $75. Today the stock price hovers below $47....


Subscription Retail: Subscribing to Experiences (via Products)

These days you can buy just about anything, for just about anyone, via online subscription services. Are you a cat lady? Cat Lady Box has just what you love. Geeks and gamers—just sign up with Loot Cr...


The Significance of Buying a New Kitchen Range

There’s a range, as it were, of meaning to be found when looking at receipts that include major domestic appliances. ...


The Demographic Challenge for Lands’ End

Controversial CEO Federica Marchionni has departed from Lands’ End after just 19 months at the helm of the apparel retailer....


How We Predicted Sales for the Under Armour Curry 2 Low Basketball Shoe

Want to make products people love? You need to distinguish winners from losers, move fast to keep ahead of trends, and maybe even plan for a hot category’s decline. ...


Who won when Chipotle stumbled?

Tuesday was National Taco Day. We trust you celebrated in appropriate fashion.  One place you may have visited in honor of the day is Chipotle.  Or perhaps not....


Athletes’ Feet (And What They Wear on Them)

Today marks the start of the track and field events at the Olympics in Rio. And that has the Checkout team particularly excited....


What Is Victoria’s Secret? Young and Loyal Customers

In the retail and apparel worlds, there is one ultimate goal, one simple yet extraordinary metric that speaks of success like no other: having loyal customers who shop more frequently, and spend m...


Foodservice Brief: Full Service – Your “Sweet Spot” Has Eroded

“What’s for dinner?” is a decision consumers grapple with daily. With so many options, it’s a constant question – make, or buy? Are they in the mood to check out that new neighborhood taco joint, or ...


The Future of Social Commerce: How “Buy Buttons” Are Disrupting the Retail World

When discovering a product of interest on social media these days, who has time to open a new browser window, navigate to a brand’s website, and complete a new search for the product? By 2016 stan...


What drives TJX earnings?

Once again TJX has posted earnings that are the envy of the retail sector....


Old brands win young adults

Millennials, as you’ve no doubt heard, have a deep interest in personal branding. They want the things they buy to be unique to them....


Walmart goes shopping

Reports yesterday that Wal-Mart is in talks to acquire online retailer Jet.com had the entire retail universe talking. ...


Games and sneakers

When you have considerable expertise with mobile-games data, as the Checkout team does, you’ll find myriad insights hidden in the numbers. ...


Tech Talks

This time, our Market Intelligence team focuses on Bluetooth headsets. Where is consumers’ affinity strong? Where are your most promising opportunities?...


Even the Affluent Adore Dollar Stores, Finds Checkout Tracking

Amid the disappointing U.S. earnings news in Q2, one segment of the retail industry has reason to celebrate: dollar stores. Both Dollar Tree Inc. (which owns the Dollar Tree and Family Dollar chain...


Generation, Life Stage, or Both: What’s Behind the Shifts?

The behaviors of the Millennial generation have been highly analyzed and studied, so it shouldn’t be surprising to hear this group consumes many fresh foods and beverages and makes healthy snack food ...


Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what do...


An Eye on Boomers’ Fuel Consumption

While Millennials have been on retailers’ radar as a prime demographic group to target, the Baby Boomer age cohort should not be ignored. Baby Boomers are the generation with the greatest buying power...


Planners Are About the Future, Not the Past

I’ve been using a Franklin Planner for more than 25 years. Much of my adult life is recorded in the paper pages of that calendar system, which is designed to push users to organize their time by fo...


By Nudge or by Shove: Toward the Survey of the Future

By George Terhanian, Group President and Chief Research & Analytics Officer, The NPD Group...


Winning Millennials, Gen X, and Boomers With the Five Ws

Every journalist and student in America knows the so-called five Ws: who, what, when, where, and why. It turns out the same five Ws are also the most basic forms of consumer segmentation. ...


What opportunity does JCPenney see in appliances?

The news this week that JCPenney is adding 100 appliance showrooms to its stores raised some eyebrows in the retail industry....


Exploring Cross-Generational Buying Behavior at a Time of Complex Change in the Retail Landscape

A Joint Report by The NPD Group and the Baker Retailing Center at the Wharton School...


2015 Holiday Wrap-Up

If you’re anything like us here at NPD, the holiday season is a pretty big deal. Heck, we start getting in the holiday spirit come September. We relish the outpouring of shopping status updates Nov...


Winning Millennials, Gen X, and Boomers With the Five Ws

Wharton and NPD Study Uncovers Retail Opportunities Across Three Generations ...


8 Ways Consumers Holiday Shop Differently Across the U.S.

When it comes to how people feel and behave around the holiday retail season, it is by no means the same throughout the U.S. So when you divide the country into regions, some pretty cool trends eme...


Food For Thought: Food and Beverage Habits To Expect In 2016

What we eat and drink each year might not change as quickly as the mobile phones we carry in our pockets, but food and beverage marketers should not take this as a license to rest on their laurels. Ch...


10 Unexpected Things we Learned in 2015

Every year at this time we start thinking about New Year’s resolutions. Our goal -- which mixes ambition and realism -- is to choose resolutions that are both worth doing and actually possible. In ...


4 Reasons to Feel Good About the Holiday Shopping Season

We recently explored what people hate most about holiday shopping in stores, detailing consumer grumbles about the holiday shopping season. Because we also like to see the glass as half full, we we...


Food For Thought: Consumers Still Evolving Their Consumption Behaviors

Health plays a major role in influencing what we choose to eat, including at snacking occasions, but depending on the time of day, health can have little to do with the foods and beverages we consu...


Understanding Omnichannel Shoppers Through Receipt Mining

Back in the day -- and we mean the mythical, halcyon days of small-town America -- shopkeepers were among the core, central figures in a community. Their prestige came from their well-recognized kn...


What Wins a Consumer’s Loyalty?

CivicScience, a research partner of The NPD Group, asked more than 30,000 U.S. consumers what made them loyal to a particular brand. The top answer, as you can see in the graph below, is “quality.”...


Segment and Sell to Gen Y: 10 Ways Younger and Older Millennials Shop Differently

The retail world is obsessed with Millennials....


The Top 5 Things People Hate Most About Holiday Shopping

Holiday shopping is full of highs and lows. One moment, you feel a surge of victory as you come across the perfect gift for your dad, seemingly undiscovered and marked down 20 percent, just as the ...


Amazon Prime Reaches One of Every Four American Households

Roughly a quarter of American households now have access to an Amazon Prime account, shown by new research from The NPD Group and CivicScience. This suggests the online retailer’s premium service h...


Food for Thought: Consumer Economics – Impact On Food and Foodservice Industries

It might seem consumption patterns are extremely stable since there are relatively few changes from one year to the next, but rest assured there is movement – and it’s best to be prepared for it. ...


Doing Good and Doing Well

Winning customers’ dollars by winning customers’ hearts. Looking at the advantages of corporate social responsibility...


Retail Data 101: How Much Impact Does Change In Your Market Share Have On Your Business?

This is the first in a series that breaks down retail data measures for the math-averse. Whether you’re just getting started, or if this isn’t your typical area of focus—this is for you....


Moms Rule Retail

The differences between the generations’ moms are bigger, and more important, than you might expect...


Toying With Gender-Neutral Labels

In mid-August Target made headlines after announcing a phase-out of gender-based signage in certain children’s sections of its store....


The cost of not knowing the right price

A rose by any other word would smell as sweet. Shakespeare taught us that. But does the same hold true for price?...


What Feels Longer Than a School Day to a 10-Year Old?

Ahh the Back-to-School shopping season! That make or break time of year for many of the manufacturers and retailers who toil in the world of academic supplies and related paraphernalia. It can be a st...


Food for Thought: Success Isn’t So Sweet Anymore

It’s been a few decades since the U.S. nutritional guidelines on fats were established, advising consumers to avoid or limit their intake. When marketers responded with low-fat options, many of the...


Gender-Neutral Retail

How Retail is Becoming Less Gendered, and Why You Should Care...


The Business Case for Comparing Apples to Oranges

If you spend enough time looking at enough data, you’ll realize that correlations tend to fall into three categories...


Are Your Best Customers Cheating on You?

Looking at what your customers buy after they checkout...


Talking Shop

How Social Networks Are Revolutionizing E-commerce...


Facing (Virtual) Reality

How smart mirrors, VR headsets, and other tech will alter retail...


Weakness in key weeks

Back-to-school or holidays … the truth is in the data...


Experiential Purchasing and the New Retail

What it means when consumers want to do something, not just buy something...


Big dreams, small stores

Smaller-footprint retail offers challenges, opportunities to manufacturers...


Fowl Play

There is a question that has plagued philosophers from every culture and in every age: Which came first, the chicken or the egg?...


Emotional disconnect in the connected home

There may not be a word in the English language that carries more subtext, more connotative and emotional weight, than “home.”...


Driving change without a driver: How the driverless car will alter retail forever

The particulars of the retail business are always derivative. The nature of what is sold, and where it’s sold, and at what price, is always derived from the nature of other things....


How David Can Beat Goliath With Data

. . . and How Goliath Can Crush David With the Same Numbers...


Stores and stories: Are the retail and media industries merging?

(Editor’s note: The article below was written by Paul Conley, The NPD Group’s director of content marketing, and originally appeared on the LinkedIn Pulse publishing platform.)...


Growing Down: When Less Really is More

Can you extend your premium brand to a “less-premium” price point?...


Get in on
NPD Insights!

Subscribe to our monthly email newsletter for the latest industry news and views. Get fresh data, analyst insights, case studies, and more.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.