How Far Along Are Shoppers in Their Holiday Shopping?

With less than one week to go before Christmas, Americans are on the home stretch with their holiday shopping. Our partner, CivicScience, has been busy polling U.S. adult consumers on their holiday shopping progress since early October—because it’s never too early to get in the holiday spirit.

Similar to Holiday 2015, the needle shifted from a minority (43 percent) of shoppers done or almost done with their shopping to a majority (62 percent) between the second and third week of December (from December 12 to December 18, 2016).

As of December 18, 86 percent of Americans had started their holiday shopping—three percentage points higher than last year’s level. Breaking it down, 14 percent of holiday shoppers haven’t started yet, 14 percent have done a little shopping, 9 percent are about halfway done, 35 percent almost done, and 27 percent have finished entirely.

With 73 percent of shoppers still getting through their lists nearly 6 days before Christmas, Americans still have some serious work to do before they can relax this holiday!

NPD Group Chart | Sales | Trends | Global Market Insights

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