Want to make killer products people love? If so, you need to distinguish the winning ideas from the losers, move fast to keep ahead of trends, and prepare yourself for the possibility of a hot category’s decline.
That’s where new product forecasting comes in.
By examining cultural context, looking at historical market trends by category and segment, and building a forecast model with survey research, we can assess the appeal and estimated sales potential of competing products.
Recently, we uncovered consumer opinions about four hot basketball shoes.
See how we did it, and what we found.
Questions? Contact your NPD account representative, call