Consumers are price-sensitive. But how sensitive are they at different full service restaurant operators, across different meal occasions? In our September 2016 brief, we take a deep dive on the midscale morning meal to understand the source of its decline, and do the same for casual dining dinner to examine the drop in consumer price point satisfaction.
Specifically, we use Value Composite Scores to explore:
- The strength of the midscale operator’s value proposition at the morning meal occasion
- How much the casual dining dinner’s value proposition has eroded due to higher price points
- Consumer tolerance for future menu price increases
Read on to find out the consumer “sweet spot” and how it’s moved over the past three years.
Full Service – Your “Sweet Spot” Has Eroded
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