Subscription Retail:
Subscribing to Experiences (via Products)

Retailers are hurting. Consumers are still spending – still spending on the same things they’ve spent on in the past. But they’re not doing it in the same places. E-commerce gets much of the blame/credit for this, and retailers have responded. And other platforms, just as powerful as the Web browser, also threaten traditional retailers.

Subscription services—those curated boxes that arrive at your doorstep filled with beauty products, wardrobe items, snacks, dog toys, all of the above, or whatever suits your fancy—are winning over the hearts of consumers, and changing the name of the game by creating experiences for consumers.

A growing number of online retailers—especially those without an offline presence—have tapped into this experiential retail component through a subscription model. But is this model catching on, and is it helping brands and retailers sell more stuff?

Find out in our latest whitepaper, which taps into consumer receipts with the help of our Checkout Tracking SM service. 

Get our latest insights – Subscription Retail:
Subscribing to Experiences (via Products)
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Questions? Contact your NPD account representative, call 866-444-1411, or email contactnpd@npd.com.


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New White Paper:

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